January 3, 2020
We are excited to announce that fairlife is now fully part of the Coca-Cola family! The Coca-Cola Company today announced that it has acquired the remaining stake in fairlife LLC from its joint venture partner Select Milk Producers.
fairlife will continue to operate as a stand-alone business with the support and expertise of the Coca-Cola Company behind it as we pursue innovative and delicious new products that bring great nutrition and taste to our consumers.
“We are excited for the next chapter of fairlife’s growth and innovation and look forward to continuing to work with our partners across the Coca-Cola system to meet fast-changing consumer needs in a vibrant category,” fairlife CEO Tim Doelman said in a statement. “We set out in 2012 to harness the power and nutrition of dairy and give people great-tasting products that provide the nutrition they are looking for. Our innovative product lines will continue to grow and improve with the strength and scale of The Coca-Cola Company.”
For more information about this announcement, please check out the Q&A with our CEO Tim Doelman and Coca-Cola North America President Jim Dinkins.
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