fairlife.com Privacy Policy

Last Updated/Effective Date: January 1, 2020

fairlife.com (our “Website”) is operated by fairlife, LLC, a Delaware limited liability company (“fairlife”). References in this fairlife.com Privacy Policy (“Privacy Policy”) to “we,” “our,” or “us” is intended to mean fairlife.  When we refer to “you,” we intend to reference the individual use or visitor to our Website.  We want to make your online experience pleasant, convenient, and safe. Your privacy is very important to us. This Privacy Policy describes the information that we collect about you, how we use the information we collect, and the circumstances under which we disclose this information.

This Website and the Privacy Policy are designed and intended for individuals located within the United States.  Any use of this Website from outside of the United States is at your own risk and you hereby consent to the storage of information you provide within the United States.  By using our Website, signing up for our newsletter, engaging with our social media pages, or providing us with your personal information in connection with our promotions or other events, you agree that you have read, understand, and are bound by this Privacy Policy.

What Information does fairlife collect?

The information we collect depends upon your interaction with the Website and the functions you choose to utilize as more fully described below.

Information collected directly from you through the Website

  • Our Website includes functionality that enables you to join our email list. If you choose to join our email list, we will collect your first name, last name, email address, zip code, and any optional product interests you select on the online web form.
  • The “Contact Us” hyperlink on our Website allows you to complete an online form with any questions, comments, or concerns you may have. As part of this function, we will collect your first name, last name, email address, phone number, postal address, city, state, zip code, country (“Contact Information”), and whatever other details you provide us in connection with your inquiry or request.

Information collected from Cookies

  • Our Website utilizes internet cookies (“Cookies”) as detailed in our Cookie Policy.

Information collected over the Telephone and Letters

  • Should you choose to contact us via telephone by dialing (855) LIVEFAIR, a customer care representative will collect your Contact Information and whatever other details you provide the customer care representative in connection with your inquiry or request.
  • When you write to us, we collect any information you provide us in your correspondence to us.

Information collected during in-person events

From time to time, we collect information from interested customers, vendors, or services providers at conventions, trade shows, and other gatherings of people in connection with marketing and promoting fairlife products.  The information we collect includes information from business cards of vendors, service providers, distributors, retailers, and anyone else interested in fairlife.  Such information contains a contact’s name, telephone number, company name, email address, and postal address.  In connection with a fairlife promotion at a similar type of event, we will collect information such as name, email address and postal address.

How does fairlife use the information it collects?

Information collected directly from you through the Website

  • If you choose to join our mailing list, we will use your first name, last name, email address, zip code and any optional product interests that you have selected to send you email messages containing promotional, marketing, and other materials about fairlife, fairlife products, and any of the interests that you have selected. You have the option to unsubscribe from our mailing list at any time by following the instructions contained at the bottom of each email, which will invite you to click a hyperlink.
  • When you contact using the online form on our Website, your email is forwarded to a customer care representative at The Coca-Cola Company, who provides us with customer care assistance. The information you provide on the web form submitted through our Website, is handled by The Coca-Cola Company in accordance with their privacy policy, which is available at https://us.coca-cola.com/privacy-policy/.  This information is also made available to us, but is only used by us in connection with responding to your inquiry, request, or complaint.

Information collected from Cookies

  • For information about how we use the information we collect from Cookies, please consult our Cookie Policy.

Information collected over the Telephone and Letters

  • If you choose to contact us via telephone by dialing (855) LIVEFAIR, your telephone call is forwarded to a customer care representative at The Coca-Cola Company, who provides us with customer care assistance. The information you provide over the phone is handled by The Coca-Cola Company in accordance with their privacy policy, which is available at https://us.coca-cola.com/privacy-policy/.  This information is also made available to us, but is only used by us in connection with responding to your inquiry, request, or complaint.
  • Should you write to us at our office in Chicago, Illinois, the information contained in your correspondence is collected and used only to the extent necessary to respond to your inquiry or request.

Information collected during in-person events

We use information collected from representatives of vendors, service providers, distributors, and retailers, who provide us with business cards, or whom otherwise contact us, to evaluate prospective business opportunities with such contacts and their employers.  To the extent business opportunities are pursued, information such as name, employer address, phone number, email address and other pertinent details for the business are maintained in the normal and ordinary course of operating a business.  Information collected from consumers interested in fairlife is used to provide the consumer with more information about a specific fairlife product that the consumer has inquired about.  Information collected in connection with a promotion is used in accordance with the terms of that promotion at the point at which the information is collected.

Disclosure of the information fairlife collects

Third party service providers

In connection with offering the Website and our products and services to you, we utilize affiliates and third party service providers. These affiliates and third party service providers provide us services including data and web hosting, marketing, email distribution, advertising, IT services, customer service, and data analytics.  We provide these third party services providers with information, which may include your personal information that we have collected and maintain to the extent such information is required for performance of the services being rendered by that service provider.

Customer Care

As noted in the foregoing section, information collected in connection with use of our online form or by calling us at (855)-LIVEFAIR, is forwarded to The Coca-Cola Company, who provides us with customer care assistance services.  For more information on how The Coca-Cola Company collects and uses information, please visit https://us.coca-cola.com/privacy-policy/

Marketing and Advertising

To the extent permitted by law, Usage Information that is passively collected from you when you visit the Website is disclosed with our online and email advertisers or other third party vendors that we utilize who may provide or deploy technologies such as cookies, web beacons, pixel tags, and other similar technologies used on our Website for the management of online and email advertising campaigns.  For more information, please consult our Cookie Policy.

Sale of the Business

Under circumstances where fairlife, or substantially all of our assets, are sold, or fairlife reorganizes or merges into another company, then your information will likely be one of the transferred assets included in the transaction.

Law Enforcement

On rare occasions, we may be required to disclose your information including personal information as required by law and as necessary, in our sole discretion, to comply with a judicial proceeding, court order, or legal process that is served on us. We may also disclose your information to protect our customer’s rights.

Security of information

fairlife endeavors to use security measures to protect the privacy of your Personal Information. However, transmissions over the Internet are not completely secure, and any information you send to or through our Website may be accessible by others. Fairlife cannot guarantee our security measures.

How does fairlife protect kids’ privacy?

We are concerned about the safety of children when they use the Internet. We will never knowingly request personally identifiable information from anyone under the age of 13. Users of our Website must be at least 18 years old. If you are under 18 years old, you should not provide information to us without the involvement of a parent or guardian. If a child has provided us with personal information, that child’s parent or guardian should contact us to delete such information from our records.

Sensitive Information

We ask that you not send us, and you not disclose, any sensitive personal information (e.g., information related to racial or ethnic origin, political opinions, religion or other beliefs, health or medical condition, criminal background, or trade union membership) on or through the Website or otherwise to us.

Do Not Track Signals

We do not monitor or follow “Do Not Track” (DNT) signals from web browsers or devices because there is no standard interpretation or practice for such signals.

Changes to this Privacy Policy

fairlife reserves the right to make changes to this Privacy Policy from time-to-time.  When we make changes, we will post the changes in the Privacy Policy.  For material changes, we will also include notice on the main page of our Website that our Privacy Policy has changed. Please take a look at the “Last Updated” legend at the top of this page to see when this Privacy Policy was last revised.  Except as otherwise prohibited by applicable law, we may also notify you by e-mail if there is a material change in our privacy practices or policies. Your continued use of our Website will constitute your acceptance of any such amendment.

How you can access, change or suppress your Personal Information?

To review, correct, update, suppress, delete, or otherwise limit our use of your Personal Information that you previously provided us, please email, call, or write us using the contact information listed below in the “Contact Us” section and clearly describe your request.

In your request, please make clear what information you would like to have changed, whether you would like to have your Personal Information suppressed from our database, or otherwise let us know what limitations you would like to put on our use of your Personal Information. We will try to comply with your request as soon as reasonably practicable. Note that despite our efforts, there may be residual information that will remain within our databases and other records that will not be removed or changed.

Contact Us

If you have any questions about this Privacy Policy, please contact us as follows:

  1. You may contact us here
  2. You may call us at 855-LIVEFAIR
  3. You may send mail to the following postal mail address:

Attn: fairlife.com Privacy Policy
fairlife, LLC
1001 West Adams Street
Chicago, IL 60607
USA

California Specific Disclosures

California Consumer Privacy Act of 2018

The California Consumer Privacy Act of 2018 (“CCPA”) became effective on January 1, 2020 and affords California consumers certain privacy rights as detailed more full in this Section.

Notice of Collection Practices

The following list of categories of personal information has been collected about consumers in the preceding 12 months.

Category of Personal Information Types of Information Collected Reason for Collection Category of Sources for the Information Collected
Identifiers Real name, postal address, unique personal identifier, online identifier, internet protocol address, email address We collect real name, email address, and postal address for a business purpose in connection with (a) providing customer support, (b) where applicable, emailing our newsletter, and (c) at trade shows, conventions and other gatherings of people.  We collect unique personal identifier and internet protocol address for a business purpose in connection with our marketing and advertising efforts We collect real name, email address, and postal address in connection with our “Contact Us” web form on the Website and telephone calls to (855)-LIVEFAIR through our affiliate, The Coca-Cola Company, who provides us with customer care services.  We collect real name and postal address directly from correspondence mailed to fairlife or in connection with interacting with persons at trade shows, conventions, and other gatherings.  We collect unique personal identifier and internet protocol address through technologies deployed on our Website from third party analytics and advertising providers.
Categories of personal information as described in Cal. Code § 1798.80(e) Telephone number, We collect telephone number for a business purpose in connection with rendering customer service and at trade shows, conventions and other gatherings of people. We collect telephone number through our “Contact us” web form on our Website and telephone calls to (855) – LIVEFAIR through our affiliate, The Coca-Cola Company, who provides us with customer care services.  We directly collect information from individuals interested in exploring business opportunities with fairlife or customers at trade shows, conventions and other gatherings as detailed in the Privacy Policy
Characteristics of protected classifications under California or federal law Not Applicable Not Applicable Not Applicable
Commercial Information Includes records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies. We collect records of products purchased on an aggregated basis from a third party analytics services provider for a business purpose. We collect records of products purchased from a third party analytics services provider.
Biometric Information Not Applicable Not Applicable Not Applicable
Internet or other network activity Browsing history, Usage Information in connection with browsing the Website, We collect browsing history and Usage Information for a commercial purpose in connection with our marketing and advertising efforts. We collect browsing history and Usage Information through the use of cookies and other similar technologies used on our website, including from our third party advertising and analytics services providers.
Geolocation Data Internet protocol address and any regional settings We collect internet protocol address for a business purpose in connection with optimizing our Website, detecting fraud, malicious and illegal activity on our Website.  We also collect internet protocol address for a commercial purpose in connection with our marketing and advertising efforts. We collect internet protocol address through the use of cookies and other similar technologies used on our website, including from our third party advertising and analytics services providers.
Audio, electronic, visual, thermal, olfactory or similar information Not Applicable Not Applicable Not Applicable
Professional or employment-related information Employer name, job title, employer address, work telephone number We collect employer name, job title, employer address, and work telephone in connection with a business purpose in evaluating business opportunities with vendors, service providers, distributors, retailers and others interested in exploring a business opportunity with fairlife. We collect this information directly from individuals through calls or emails from such contacts or at trade shows, conventions or at other gatherings of people.
Education information, defined as information not publicly available personally identifiable information as defined in the Family Educational Rights and Privacy Act. Not Applicable Not Applicable Not Applicable
Inferences drawn from any of the information identified in this column, which is used to create a provide reflecting the consumer’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes. Not Applicable Not Applicable Not Applicable.

 

Right to Request Access

Under the CCPA, a California consumer has a right to request that a business that collects personal information about the consumer disclose the following information:

  1. The categories of personal information that the business has collected,
  2. the categories of sources it has collected personal information from,
  3. the business or commercial purpose of collecting or selling personal information (where applicable),
  4. the categories of third parties the business shares the personal information, and
  5. the specific pieces of personal information it has collected about the consumer.

You may exercise your right to request the information and access to your personal information by clicking here to complete the web form to submit such a request. Be sure to specifically note that you wish to receive a copy of your personal information we have collected about you.  Alternatively, you may also submit a request for access by calling (855) – LIVEFAIR.  Requests for access are handled by our affiliate, The Coca-Cola Company.  Once your request is submitted, a confirmation communication will be generated by The Coca-Cola Company, confirming the request.  To complete the request, please follow the instructions in that communication.

Right to Opt-Out of Sale of Personal Information

A consumer in California is afforded the right under the CCPA to opt-out of the sale of the consumer’s personal information.  To complete an opt-out request online, please click here to complete the web form to submit such a request. Be sure to specifically note that you wish to opt-out of the sale of your personal information.  Alternatively, you may also submit a request to opt-out by calling (855) – LIVEFAIR.  Requests to opt-out are handled by our affiliate, The Coca-Cola Company.  Once your request is submitted, a confirmation communication will be generated by The Coca-Cola Company, confirming the request.  To complete the request, please follow the instructions in that communication.

A copy of our Privacy Policy is maintained at https://fairlife.com/privacy-policy/

Right to Request Deletion of Personal Information

A California consumer is granted the right under the CCPA to request the deletion of the consumer’s personal information that has been collected and is maintained by the business.  To submit a deletion request, please click here to complete the appropriate web form to submit such a request. Be sure to specifically note that you wish for your personal information to be deleted.  Alternatively, you may also submit a request for deletion by calling (855) – LIVEFAIR.  Requests to opt-out are handled by our affiliate, The Coca-Cola Company.  Once your request is submitted, a confirmation communication will be generated by The Coca-Cola Company, confirming the request.  To complete the request, please follow the instructions in that communication.

Non-Discrimination Rights

The CCPA prohibits a business from discriminating against a California consumer who chooses to exercise the consumer’s privacy rights as detailed herein.

For more information about the CCPA and your data rights, please use the contact details included under the heading “Contact Us.”

Cookie Policy

The Website utilizes internet cookies and web beacon technology to collect information and track users when they visit our Website.  This Cookie Policy addresses fairlife’s use of cookies and other similar technologies and your options to manage cookies.

What is a Cookie?

A Cookie is a small file that is transferred by us to your computing device’s web browser when you visit our Website.  The use of Cookies and similar web beacon technology enables us to collect certain Usage Information (defined below) from you and to track which pages on our Website you view.  There are also different types of Cookies, including first-party and third-party cookies.

Our Website uses both first-party and third-party cookies.  A first-party cookie is one you receive directly from fairlife.  A third-party cookie is one you receive from another third party.  fairlife has no control over what third parties do on other websites that we do not own or control.  From time-to-time we work with certain third-party providers for analytics to permit their cookies to function through our Website so we can learn more about your interactions on our Website and to better personalize your experience.

Cookies also vary in terms of the length of time they are utilized.  A persistent cookie is a cookie stored on your web browser until it expires or you delete it.  Typically a persistent cookie expires on a certain date or after a certain length of time and then it stops collecting information.  Another type of cookie is a session cookie, which is a temporary cookie that is stored by the web browser on your computing device until you exit out of your web browser or leave a website.

What information does fairlife collect from Cookies?

Under circumstances where your computing device accepts Cookies, we collect Usage Information from Cookies, which is defined in the Privacy Policy as your internet protocol address, computing device type, operating system type, internet browser name, language preference, geographic location, internet web history for the URL you just visited, the time and date of your arrival on our Website, the length of time you spend browsing the Website, a unique identification number, and the domain of  your internet service provider.

How does fairlife use the information it collects from Cookies?

We use the Usage Information collected to:

  • determine the content that is most popular on our Website through analytics,
  • identify, diagnose and troubleshoot technical problems on our Website,
  • detect fraud, malicious and illegal use of the Website,
  • discover the language and internet browser preferences of our Website visitors
  • understand the evolving demographics of those interested in our Website and products,
  • develop new functionality on the Website to improve and optimize the user experience
  • facilitate functionality on our Website that allows you to discover local retailers that sell our products
  • enable us to place targeted advertisements.

What options do I have regarding the use of Cookies?

Most internet web browsers permit users to erase, reject, or block Cookies.  Depending upon your internet browser, you may have the ability to toggle such settings.  Please consult your internet browser’s help file for more information about your options for Cookies.  If you configure your browser to remove, reject, or erase Cookies, please be advised that not all of the functionality on the Website may work.