fairlife.com Privacy Policy

Last Updated: February 4, 2016

fairlife.com (our “Website”) is operated by fairlife, LLC, a Delaware limited liability company (“fairlife”). We want to make your online experience pleasant, convenient, and safe. Your privacy is very important to us. This privacy policy (“Privacy Policy”) describes the information we collect about you and how we use this information. By using the Website, by signing up for our newsletter, by using social media pages that we control, or by providing us with your personal information in our promotions and in other ways when you interact with us, you agree that you have read and understand this Privacy Policy and you consent to the collection and use of information in accordance with this Privacy Policy.

Information fairlife collects

Our primary goal in collecting information from you is to provide you with a positive experience while you use our Website, to hear your comments, to respond to your inquiries, and to provide you with access to product offers, promotions, coupons, and free product samples through our Website, our newsletters, fairlife communications and social media pages. fairlife may collect both personal information (“Personal Information”) and information about your use of the Website (“Non-personal Information”). Personal Information may include your name, street address, email address, telephone number. Non-personal Information may include both: 1) technical information, such as the type of Internet browser you use, the date and time you access the website, and your Internet protocol address; and, 2) service usage information, such as your site visits and page views, search and purchase history, and the demographic, geographic, and psychographic information, product reviews, and other feedback you supply to fairlife.


We also utilize cookies. Cookies are small files that we transfer to your computer’s hard drive through your web browser to enable us to recognize you when you return to our website. Cookies let us identify you to provide you a personalized experience on our website. We use cookie and web beacon technology to track which pages on our sites our visitors view. Most Internet browsers permit you to erase or block cookies. If you configure your browser to remove or reject cookies, though, you may not be able to use the full functionality of our Website.

How does fairlife use my information?

When we collect information from you, the information may be used for one or more of the following reasons:

  • identify your product and service preferences so that we can notify you of new or additional products, services, and promotions that might be of interest to you;
  • notify you about new products, features, promotions, and special offers that fairlife or its affiliates thinks you will find valuable;
  • provide you newsletters;
  • respond to your inquiries;
  • measure the advertising effectiveness of our online and other advertisements and offers;
  • customize the advertising and products you see;
  • permit you to participate in social sharing, including live social media feeds;
  • conduct research;
  • help us understand Website activity and improve your use of our Website;
  • collect aggregated site-visitation statistics; and
  • help us prevent fraud and minimize credit risk.


Disclosure of your personal information

Except as explicitly set forth in this Privacy Policy, we will not disclose your Personal Information to third parties without your express permission.

We employ other companies and individuals to perform functions on our behalf. These functions may include providing customer service tools, fulfilling orders, delivering packages, hosting our website, or analyzing data. Our agents may have access to Personal Information and/or Non-personal Information needed to perform their functions, but may not use it for other purposes.

We also disclose your Personal Information and/or Non-personal Information to our affiliate, The Coca-Cola Company. Please see The Coca-Cola Company’s privacy policy.

We may share Non-personal Information with select third parties on an anonymous basis (that is, in a way that does not connect your Non-personal Information to your Personal Information or disclose your Personal Information in any fashion).

If fairlife, or substantially all of our assets, are sold, or fairlife reorganizes or merges into another company, then customer information, including Personal Information, will likely be one of the transferred assets.

On rare occasions, we may be required to disclose your Personal Information as required by law and as necessary to comply with a judicial proceeding, court order, or legal process served on us. Or we may need to do so to protect our customer’s rights.

Customer-supplied information

The Website has a number of social features that allow you to interact with other fairlife customers and to post and share information about yourself and your use of the fairlife products and services. This information may contain Personal Information you submit, such as your name. By submitting such content on our website and/or utilizing our social features, you consent to our sharing of that information on fairlife’s social media page and otherwise with others.

Security of information

fairlife uses security measures to protect the privacy of your Personal Information. However, transmissions over the Internet are not completely secure, and any information you send to or through our Website may be accessible by others. Fairlife cannot guarantee our security measures.

How does fairlife protect kids’ privacy?

We are concerned about the safety of children when they use the Internet. We will never knowingly request personally identifiable information from anyone under the age of 13. Users of our Website must be at least 18 years old. If you are under 18 years old, you should not provide information to us without the involvement of a parent or guardian. If a child has provided us with personal information, that child’s parent or guardian should contact us to delete such information from our records.

Sensitive Information

We ask that you not send us, and you not disclose, any sensitive Personal Information (e.g., information related to racial or ethnic origin, political opinions, religion or other beliefs, health or medical condition, criminal background, or trade union membership) on or through the Website or otherwise to us.

Notification of changes

fairlife may make periodic changes to this privacy policy, and we will post the changes on the Website. Please take a look at the “Last Updated” legend at the top of this page to see when this Privacy Policy was last revised. We may also notify you by e-mail if there is a material change in our privacy practices or policies. Your continued use of our Website will constitute your acceptance of any such amendment.

How do I opt-out from fairlife email/newsletters?

If you do not wish to receive fairlife® updates, you have the ability to stop receiving these email communications by safely unsubscribing at any time. You can remove yourself from fairlife updates by clicking on an “unsubscribe” hyperlink contained in any update e-mail that we send to you.

How you can access, change or suppress your Personal Information?

To review, correct, update, suppress, delete, or otherwise limit our use of your Personal Information that you previously provided us, please email, call, or write us using the contact information listed below in the “Contact Us” section and clearly describe your request.

In your request, please make clear what information you would like to have changed, whether you would like to have your Personal Information suppressed from our database, or otherwise let us know what limitations you would like to put on our use of your Personal Information. We will try to comply with your request as soon as reasonably practicable. Note that despite our efforts, there may be residual information that will remain within our databases and other records that will not be removed or changed.

Contact Us

If you have any questions about this Privacy Policy, please contact us as follows:

  1. You may contact us here
  2. You may call us at 855-LIVEFAIR
  3. You may send mail to the following postal mail address:


Attn: fairlife.com Privacy Policy
fairlife, LLC
1001 West Adams Street
Chicago, IL 60607