Our ultra-filtration process concentrates what makes milk great, resulting in 50% more protein and 50% less sugar compared to regular milk. This leads to a creamier, delicious taste in all our products.
No, we never add protein powders or concentrates. All the protein in our fairlife ultra-filtered milk comes directly from the milk. Our ultra-filtration process concentrates the natural milk proteins (80% casein and 20% whey) while removing half of the sugars compared to regular milk.
Our product offerings vary by retailer. To find specific fairlife products near you, please use our product locator.
We offer fairlife ultra-filtered milk in various flavors:
Yes, thanks to our ultra-filtration process and the use of a lactase enzyme, we remove the lactose while maintaining the classic, creamy milk taste.
A slight odor upon opening is normal due to our higher temperature pasteurization and higher protein content. This smell typically dissipates after the bottle has been open for a few minutes.
Our ultra-filtered milk is not organic, but we maintain high standards through close partnerships with our dairy suppliers, focusing on superior milk production, sustainable farming practices, and excellent animal care.
We don’t recommend freezing fairlife ultra-filtered milk, as it can alter the product’s texture and taste.
Our ultra-filtered milk offers exceptional nutritional benefits, including 50% more protein and 50% less sugar than regular milk. While prices may vary by store, fairlife is typically comparable with other premium options like organic and lactose-free milks. Keep an eye out for promotions at your favorite stores!
We use a pasteurization process, heating our milk at a higher temperature for just a few seconds. This, combined with our carefully designed packaging, preserves our milk’s shelf life and taste much longer than conventional milk when unopened.
Thanks to our pasteurization process, fairlife ultra-filtered milk products in all sizes have a longer shelf life than conventional milk. Once opened, it should remain refrigerated and be consumed within 14 days. Always check the product packaging for up-to-date storage instructions.
Yes, all our fairlife ultra-filtered milk products are gluten-free.
We offer fairlife ultra-filtered milk in 52oz bottles and convenient 14oz bottles for on-the-go consumption.
For questions about online orders, please visit our online shop FAQ page.
Core Power is shelf-stable when unopened and can be stored at room temperature. Once opened, refrigerate any unused portion. For the best taste, we recommend enjoying it cold.
Yes, thanks to our ultra-filtration process and the use of a lactase enzyme, we remove the lactose while maintaining the classic, creamy milk taste.
Core Power protein shakes come in 14oz bottles.
Yes, all Core Power products are gluten-free.
We appreciate your interest! Please send a marketing partnership request through our request form, and we’ll be in touch if it’s a good fit.
Core Power protein shakes are designed for post-workout recovery, with protein for muscle building and electrolytes for hydration. fairlife Nutrition Plan shakes are ideal for a satisfying snack or pick-me-up on the go. Both are made from ultra-filtered milk and powered by fairlife protein.
Core Power 26g protein shakes come in vanilla, chocolate, and strawberry banana flavors. Core Power Elite 42g protein shakes are available in vanilla, chocolate, and strawberry. Visit the Core Power page to view all products.
No, we never add protein powders or concentrates. All the protein in our Core Power protein shakes comes directly from the milk. Our ultra-filtration process concentrates the natural milk proteins (80% casein and 20% whey) while removing half of the sugars compared to regular milk.
To find Core Power products near you, please use our product locator. You can also buy select Core Power products on our online shop or at retailers like Amazon.
For optimal results, enjoy Core Power protein shakes chilled after your workout to support muscle recovery. Boost your post-workout nutrition by adding Core Power to coffee, smoothies, or cereal for an extra dose of high-quality protein.
Absolutely! While Core Power is great for post-workout refueling, you can enjoy it anytime for a boost of high-quality protein and hydration.
The main difference is the protein content. Core Power contains 26g of complete protein, while Core Power Elite provides 42g of complete protein per serving.
fairlife Nutrition Plan is a light tasting & smooth nutrition shake to elevate your wellness routine. Whether it’s for a pick-me-up or convenient snack on the go, Nutrition Plan’s 30g of high-quality protein, 2g of sugar, and 150 calories provides a satisfying way to get the nutrition you’re looking for with a taste you will enjoy.
Yes, fairlife Nutrition Plan is gluten-free.
fairlife Nutrition Plan is shelf-stable when unopened and the case should be stored in a cool, dry place. Once the bottle is opened, refrigerate any unused portion and consume within 14 days. For the best taste experience, we recommend shaking the bottle before drinking and enjoying it cold.
Yes, thanks to our ultra-filtration process and the use of a lactase enzyme, we remove the lactose while maintaining the classic, creamy milk taste.
fairlife Nutrition Plan shakes are ideal for a satisfying snack or pick-me-up on the go. Both are made from ultra-filtered milk and powered by fairlife protein. Core Power protein shakes are designed for post-workout recovery, with protein for muscle building and electrolytes for hydration.
No, we never add protein powders or concentrates. The proteins in fairlife Nutrition Plan reflect the natural whey (20%) and casein (80%) proteins found in milk, concentrated through our ultra-filtration process.
Currently, fairlife Nutrition Plan is available in chocolate flavor, providing 30g of high-quality protein with a delicious taste.
We’ve temporarily paused production of the vanilla flavor. Currently, our chocolate flavor is available, offering 30g of high-quality protein and a delicious taste.
You can find fairlife Nutrition Plan at club stores, including Costco, Sam’s Club, and BJ’s Wholesale Club, and at military retailers. Use our product locator to find availability near you.
We partner with No Kid Hungry to combat childhood hunger in America. Through this collaboration, we:
For more information about this partnership, visit No Kid Hungry’s website.
We have three active employee-led resource groups: Women’s LiNC, Diversity & Inclusion Network, and the Sustainable Culture Team. These groups work to provide a community where our employees can learn, connect, and thrive.
Each year, we award grants to up to six local organizations in the states where we have offices and facilities. These range from urban farms and community gardens to nutrition access and food distribution centers. Our employees vote to select the grant recipients.
We established the fairlife Grant Program in 2017 to support community organizations working to increase access to nutrition.
Our mission is to nourish the modern world with great-tasting, better-for-you, nutrition-rich products. But we’re about more than just products. At fairlife, we believe in better and we are committed to caring for people, animals, and the planet. We focus daily on making a positive impact for all.
Our team focuses on improving efficiency, implementing new hardware, and enhancing monitoring to identify opportunities for minimizing our impact. For example, our Coopersville plant now saves over 80,000 gallons of water daily. This translates to 20% less water usage per case and 25% less wastewater compared to a year ago. Read more in our Stewardship Report.
Our team focuses on improving efficiency, implementing new hardware, and enhancing monitoring to identify opportunities for minimizing our impact. For example, our Coopersville plant now saves over 80,000 gallons of water daily. This translates to 20% less water usage per case and 25% less wastewater compared to a year ago. Read more in our Stewardship Report.
We’re working towards 100% recyclable packaging for all our products by 2025. Currently, we use white PET bottles to protect our milk’s quality. While most recycling facilities accept our bottles, they’re not universally recyclable.
To check how to recycle your plastic locally:
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You can find our annual Stewardship Report here. This report highlights how we’re impacting communities across the country and showcases our progress in environmental goals and animal care capabilities. Read more about our stewardship efforts on our sustainable and environmental practices page.
As a dairy processor without owned farms, we invest significantly in our animal welfare program and farm partnerships. Our standards include regular third-party audits, site visits by our fairlife Animal Welfare team and thorough investigation and timely corrective actions for all findings.
Our goal is to ensure a high standard of care for all cows and calves. We welcome feedback at [email protected].
We believe great milk comes from well-cared-for cows. We partner with dairy farms that share our commitment to high-quality animal care and sustainable farming. All supplying farms must meet and maintain our rigorous high standards, undergo regular audits, and achieve industry-leading certifications such as FARM and Validus.
Our Animal Welfare Advisory Council comprises six top experts in the dairy and animal health industry. This group works with us to review ongoing animal welfare programs and guide improvements based on new research and learnings.
No, fairlife doesn’t own farms or cows. We partner with family-owned farms for our milk supply.
Our animal welfare program is led by Dr. Marissa Hake, our Director of Animal Welfare and Sustainable Farming. Key components include:
We take animal welfare very seriously and partner only with farms that share our commitment to great care.
We currently partner with approximately 30 family-owned farms to supply our milk.
Yes, all farms supplying milk to fairlife are located within an average of 85 miles or less from our plants. We currently have plants in Coopersville, MI and Goodyear, AZ, with plans to open a new facility in Webster, NY in 2025.
Animal welfare is a top priority for us at fairlife. We have zero tolerance for animal abuse. Following an incident at a former supplying farm, we significantly strengthened our animal welfare programs. This includes hiring a full-time veterinarian to oversee farm partnerships and establishing an Animal Advisory Council of third-party experts. Ensuring great care for the cows on our supplying farms will always be crucial to our mission. Read more on our animal welfare page.
We appreciate your interest in joining our team! You can:
For any additional questions, please reach out to us at our contact page.
The Coca-Cola Company is the sole owner of fairlife and handles the distribution of most of our products. However, the dedicated fairlife team manages production independently.
Our product line includes:
For full product and flavor details, visit our product search page.
fairlife started in 2012 from the belief that milk – already a superfood – could be even better. We pioneered our proprietary ultra-filtration process that concentrates milk’s protein while reducing its natural sugar content. This results in a richer, creamier milk with more protein and less sugar than traditional milk. Read more about fairlife here.
Yes, fairlife products are available from various online retailers, including Amazon, Amazon Fresh, and Instacart. You can purchase Core Power directly from our shop page. For the most up-to-date information on where to buy our products, visit our product locator.
We recommend purchasing fairlife products only from authorized sources to ensure authenticity and quality. Use our store locator at fairlife.com/where-to-buy to find local retailers or buy from trusted online platforms like Amazon or our official shop at shop.fairlife.com.
Demand for fairlife products is at an all-time high! We’re working on increasing product availability without compromising quality. We recommend using the product locator on our website to find retailers with products in stock near you.
We designed our bottle to be as unique as our milk. While it’s an unusual size, we ensure that its contents offer the best possible nutrition and taste.
We pasteurize our milk at a slightly higher temperature for a shorter time than conventional milk. This process, combined with our carefully designed packaging, extends our products’ shelf life while maintaining freshness and taste. Once opened, our products should be treated like regular milk.
Our ultra-filtration and aseptic packaging allow Core Power, Nutrition Plan, and 14oz Ultra-Filtered Milk to be shelf stable for several months. Our 52oz bottle has an extended shelf life compared to regular milk but requires refrigeration. After opening, all fairlife products should be refrigerated and consumed within 14 days.
Our new fairlife production plant in Webster, NY is scheduled to open in early 2025.
We currently have plants in Coopersville, MI and Goodyear, AZ. Our new facility in Webster, NY is set to open in 2025.
Our patented and proprietary ultra-filtration process is our superpower. It allows milk to flow through special soft filters that concentrate naturally occurring protein and calcium and filter out 50% of the sugar compared to regular milk. This results in milk with 50% more protein and 50% less sugar than traditional milk, while also resulting in a great tasting product.
fairlife is a premium product offering 50% more protein and 50% less sugar compared to regular milk. One cup of fairlife milk provides the same protein as one and a half cups of conventional milk.
In our ultra-filtered milk, we use carrageenan as a stabilizer to ensure consistent taste and texture. It prevents protein separation during storage and transportation.
Yes, we pasteurize all fairlife milk to ensure safety and quality.
Yes, all fairlife products are kosher.
Yes, all fairlife products are gluten-free.
Yes, thanks to our ultra-filtration process and the use of a lactase enzyme, we remove the lactose while maintaining the classic, creamy milk taste.
Our products are not organic, but we maintain high standards through close partnerships with our dairy suppliers, focusing on superior milk production, sustainable farming practices, and excellent animal care.
We never add protein powders or concentrates. The proteins in our products reflect the natural whey (20%) and casein (80%) proteins found in milk, concentrated through our ultra-filtration process.
Our ultra-filtration process concentrates milk’s best qualities, resulting in a creamy, delicious taste across all our products, from our ultra-filtered milk to our Core Power protein shakes.
We use natural and artificial sweeteners in our protein shakes and our chocolate ultra-filtered milk. All ingredients in fairlife products are high-quality and deemed safe for use in foods and beverages.