fairlife ultra-filtered milk partnered with Ipsos, a leading research firm, to learn more about which holiday food traditions people aim to participate in this year. The survey unveiled that Americans think that this year in particular, it is more important than ever to celebrate (or start) holiday traditions and they believe the milk & cookie occasion remains the classic holiday duo.
The poll was conducted from November 13–16, 2020 on behalf of fairlife. For the survey, a sample of 1,003 adults, ages 18 and over from the continental U.S., Alaska and Hawaii were interviewed online in English. The poll has a credibility interval of plus or minus 3.5 percentage points for all respondents.