fairlife Launches New Line of Real Dairy Coffee Creamers, Aims to Perk Up Coffee Scene
Chicago, Ill. –Jan 13, 2020 – fairlife, LLC has debuted fairlife® creamers, its latest line of premium products
made with ultra-filtered milk. Best known for creating fairlife ultra-filtered milk, an innovative beverage
that helped to usher in a new era of value-added ultra-filtered dairy products with more nutrition,
fairlife is now extending its dairy credentials into creamers. fairlife creamers are available in four varieties:
Hazelnut, Caramel, Vanilla, and Sweet Cream.
The launch of these real dairy coffee creamers marks fairlife’s first venture into the creamer category at
a time when more and more adults are drinking coffee. In fact, the coffee category is expected to grow
from $15.1 billion in 2019 to $18.5 billion by 2024 and the creamer market is projected to grow alongside
it, from $6.1 billion to $7.5 billion. Some experts attribute this growth to coffee’s functional benefits and
healthful positioning while others attribute it to people adding less sugar to their coffee drinks or
purchasing beverages that don’t contain artificial ingredients.*
“Today, the creamer category is dominated by choices that lean heavily on indulgent flavors. As sales of
premium coffee grow, our research shows that many consumers want to enhance the taste of their coffee,
not cover it up,” said Bill Kelly, Chief Marketing Officer at fairlife, LLC. “We created fairlife creamers to
provide these coffee drinkers with a great-tasting option that offers real dairy with a hint of flavor to
enhance their coffee experience. Our creamers are made with ultra-filtered milk and 40% less sugar than
other creamers. It’s just another way to offer consumers delicious products with enhanced nutrition
profiles.”
Many creamers are created with oils, milk derivatives, and artificial ingredients but fairlife creamers have
just five ingredients, including real ultra-filtered milk. All four varieties of fairlife creamers are made
without artificial flavors or sweeteners and have 40% less sugar than regular coffee creamers. Each flavor
was crafted to deliver a touch of sweetness to help enrich the essence of a home brewed cup without
masking the coffee taste. The smooth and balanced creamers are also lactose-free, gluten-free, and are
made without the use of artificial growth hormones. They are sold in 16-ounce bottles in the refrigerated
dairy aisles of grocery and retail stores.
For more information about the new line of creamers, please visit fairlife.com.