Press Release

Core Power Launches New Ad Campaign Featuring Simone Biles


The world’s most decorated female gymnast and the world’s best protein shake team up to help athletes and fitness enthusiasts recover and build lean muscle


CHICAGO, Ill., June 29, 2021 – Simone Biles knows exactly what it takes to earn Olympic gold – talent, intense training, dedication and recovery – which is why Core Power is a key part of her routine. Now as the world prepares to watch Biles compete in the Tokyo Olympics, Core Power’s latest ad campaign featuring the gymnast launches to remind athletes of all levels of the importance of recovery after working out.

The inspirational 360 marketing campaign features new creative showing Simone Biles in her element while highlighting the benefits of a high protein Core Power shake in helping to fuel recovery and build lean muscle. The campaign will run throughout the Olympics across TV, social media and streaming platforms. It will also be prominently featured in retail locations across the country.

“Simone Biles has been on Team Core Power for six years now and is the perfect example of an athlete who understands the importance of recovery in achieving amazing things,” said Brad Gruen, SVP Brand Marketing and Innovation, fairlife LLC. “She is such an inspiration that watching her motivates others to up their fitness game, and Core Power can help anyone do exactly that. While we can’t guarantee that you’ll be able to land a ‘Biles,’ Core Power can help you recover so you can keep trying.”

While 60% of Americans say they are motivated to be more active when watching athletes compete*, such as in the Olympics, the rise in traffic to gyms shows that many consumers are already motivated. Gym attendance in June was the highest since January 2020**. That increase in activity is showing up in Core Power performance with YTD dollar sales +65% vs. a year ago and household penetration at an all-time record high.

To further extend the new campaign and encourage the rising number of active Americans to engage in post-workout recovery, Core Power is offering exclusive recovery tips from Biles on its website.

“In the months leading up to the Olympic Games, using Core Power to support my recovery has been essential,” said Biles. “As Core Power fans know, it’s a great tasting way to refuel and build lean muscle after a tough workout, and I love that it can be a part of everyone’s workout routine.”

Consumers can check out Biles’ content and learn more about how Core Power can help fuel recovery and build lean muscle at and on the brand’s Facebook, Instagram or Twitter channels.

About Core Power


Core Power ready-to-drink shakes are made using fairlife’s patented cold-filtration system to concentrate the protein and some of the electrolytes naturally found in real milk, a natural source of high-quality whey and casein proteins. The brand offers a variety of high protein shake options, including Core Power, which contains 26 grams of protein, 170 calories and between five and seven grams of sugar in 14oz bottles. This line also comes in 4-packs of 8-ounce bottles, each with 24 grams of protein, 130 calories and four to five grams of sugar. Core Power Elite delivers 42 grams of protein in 14oz bottles with 230 calories and seven or eight grams of sugar for those who prefer even more protein after a workout.
The shakes are lactose-free, gluten-free, and are made without the use of artificial growth hormones. They are also ultra-pasteurized for a long shelf life. For more information about the various Core Power protein shakes and where they can be purchased visit, or follow the brand on Facebook, Instagram, and Twitter.


*NRPA Park Pulse poll, 2018
**Jefferies, June 2021