fairlife is excited to introduce our first-ever national ad campaign. The TV spot was filmed at our flagship farm in Fair Oaks, Indiana. It features our co-founders Mike and Sue McCloskey and other family dairy farmers who take great care at every step to produce fairlife® ultra-filtered milk with more protein and calcium and less sugar than ordinary milk. Our new campaign illustrates how we believe in better. That means everything from better farming to better cow care to better nutrition.
Absolutely! It’s 100% real with amazing taste and better nutrition because of our nifty filtration process. Click here to read more about it!
It comes directly from the milk! We filter our milk into its five components (water, butterfat, protein, vitamins & minerals, lactose) and then recombine them in different proportions. So we never need to add protein or calcium powders – it’s already in the milk!
Our whole, skim, and 2% milks are natural, but our chocolate milk is sweetened for your pleasure.
While fairlife ultra-filtered milk is not organic, we set and abide by the highest standards when it comes to our milk quality, our farming practices and our dedication to animal care and comfort. And just like organic milk, we never treat our cows with rBST growth hormones. Visit our flagship farm to see our industry-leading sustainability and cow comfort in practice.
Sure! After all, it’s real milk. It has as much protein as a typical greek yogurt, with 30% more calcium and half the sugar of ordinary milk. It’s a nutritious part of a daily diet for all ages.
It’s simply in the processing. Ordinary milk is pasteurized at a high temperature for 15-20 seconds. We pasteurize our milk at an even higher temperature for less time. That gives fairlife much longer shelf life unopened. After opening, its shelf life is the same as ordinary milk.
We source our milk from the farm families that founded fairlife. These farms are located all over the country, with our flagship farm in Fair Oaks, Indiana, open to visitors year-round. Come see us!
Because our packaging so carefully protects the integrity of fairlife, sometimes there is a slight odor that gets trapped inside. It should dissipate after a couple of minutes to “breathe,” and will still taste delicious. This is a very rare occurrence and is something that we’re continually working on.
Some people find that lactose (the natural sugar found in milk) upsets their stomachs, so we take it out so everyone can enjoy fairlife. You won’t be able to taste the difference (unlike other lactose-free milks).
Yes, our bottles are #7 recyclable. To find out how to recycle your plastic locally, go to earth911.com, click on ‘recycling search’, select the ‘plastic’ icon, select #7 plastic bottles and input your ZIP code.