fairlife milk frequently asked questions (FAQ's)
FAQ

FAQ

Is fairlife® ultra-filtered milk real milk?

Absolutely! It’s 100% real with amazing taste and better nutrition because of our nifty filtration process. Click here to read more about it!

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Where does the extra protein and calcium come from in fairlife® ultra-filtered milk?

It comes directly from the milk! We filter our milk into its five components (water, butterfat, protein, vitamins & minerals, lactose) and then recombine them in different proportions. So we never need to add protein or calcium powders – it’s already in the milk!

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Is fairlife® ultra-filtered milk natural?

Our whole, skim, and 2% milks are natural, but our chocolate milk is sweetened for your pleasure.

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Is fairlife® ultra-filtered milk organic?

While fairlife ultra-filtered milk is not organic, we set and abide by the highest standards when it comes to our milk quality, our farming practices and our dedication to animal care and comfort. fairlife does not believe the designation ‘organic’ provides superior quality to the milk or its production beyond fairlife’s practices that already lead the industry (including organic milk) in milk quality, animal care, sustainability and traceability. Visit our flagship farm to see our industry-leading sustainability and cow comfort in practice.

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Is fairlife® ultra-filtered milk safe for kids?

Sure! After all, it’s real milk. It has as much protein as a typical greek yogurt, with 30% more calcium and half the sugar of ordinary milk. It’s a nutritious part of a daily diet for all ages.

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Do you use growth hormones / rBST?

No. rBST stands for Recombinant Bovine Somatotropin hormone, which is a man-made version of the naturally occurring growth hormone BST found in dairy cows. This is a hormone that only affects cows and is not found in or becomes active in other species, including humans. A cow that receives rBST has no more BST hormone in her milk then a cow who has not received rBST. When properly used by a dairy farmer it can increase milk production by 10% and keeps cows healthier by assuring that they are metabolically active.

Unfortunately, the movement against using rBST was started when the dairy industry did not communicate the safety and benefits of this product in a timely and proper way to the consumer. At the same time, companies began exploiting consumer fears by using irresponsible absent-claim marketing tactics, thereby creating a very poor overall perception of rBST to the consumer.

It is unfortunate that this perception was created, as rBST is not only safe for cows and humans, it is an environmentally friendly safe-science tool. By using rBST, dairy cows and farmers would be able to produce the same amount of milk with 6% less land use and 10% fewer cows, there by offsetting the environmental impact (or carbon footprint) of a gallon of milk by 8% less than it is today. While the FDA (Food and Drug Administration), WHO (World Health Organization) and NIH (National Institutes of Health) have stated that milk from cows treated with rBST is safe to consume, the misperception that it is unsafe remains strong with consumers. This common misperception is the sole reason fairlife farmers do not treat their cows with rBST.

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Why does fairlife® ultra-filtered milk have a longer shelf life than ordinary milk?

It’s simply in the processing. Ordinary milk is pasteurized at a high temperature for 15-20 seconds. We pasteurize our milk at an even higher temperature for less time. That gives fairlife much longer shelf life unopened. After opening, its shelf life is the same as ordinary milk.

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Where are the fairlife farms?

We source our milk from the farm families that founded fairlife. These farms are located all over the country, with our flagship farm in Fair Oaks, Indiana, open to visitors year-round. Come see us!

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I noticed that fairlife smelled a little off when I opened it. Is it safe to drink?

Because our packaging so carefully protects the integrity of fairlife, sometimes there is a slight odor that gets trapped inside. It should dissipate after a couple of minutes to “breathe,” and will still taste delicious. This is a very rare occurrence and is something that we’re continually working on.

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Why is fairlife® ultra-filtered milk lactose-free and does it taste different?

Some people find that lactose (the natural sugar found in milk) upsets their stomachs, so we take it out so everyone can enjoy fairlife. You won’t be able to taste the difference (unlike other lactose-free milks).

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Is fairlife packaging recyclable?

Yes, our bottles are #7 recyclable. To find out how to recycle your plastic locally, go to earth911.com, click on ‘recycling search’, select the ‘plastic’ icon, select #7 plastic bottles and input your ZIP code.

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Where can I find fairlife® ultra-filtered milk?

It will be distributed nationwide beginning in early 2015. Click here for more information on where to buy fairlife® ultra-filtered milk.

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