FAQ

FAQ

Tell me about your new ad campaign.

fairlife is excited to introduce our first-ever national ad campaign. The TV spot was filmed at our flagship farm in Fair Oaks, Indiana. It features our co-founders Mike and Sue McCloskey and other family dairy farmers who take great care at every step to produce fairlife® ultra-filtered milk with more protein and calcium and less sugar than ordinary milk. Our new campaign illustrates how we believe in better. That means everything from better farming to better cow care to better nutrition.

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Is fairlife® ultra-filtered milk real milk?

Absolutely! It’s 100% real with amazing taste and better nutrition because of our nifty filtration process. Click here to read more about it!

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Where does the extra protein and calcium come from in fairlife® ultra-filtered milk?

It comes directly from the milk! We filter our milk into its five components (water, butterfat, protein, vitamins & minerals, lactose) and then recombine them in different proportions. So we never need to add protein or calcium powders – it’s already in the milk!

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Is fairlife® ultra-filtered milk natural?

Our whole, skim, and 2% milks are natural, but our chocolate milk is sweetened for your pleasure.

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Is fairlife® ultra-filtered milk organic?

While fairlife ultra-filtered milk is not organic, we set and abide by the highest standards when it comes to our milk quality, our farming practices and our dedication to animal care and comfort. And just like organic milk, we never treat our cows with rBST growth hormones. Visit our flagship farm to see our industry-leading sustainability and cow comfort in practice.

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Is fairlife® ultra-filtered milk safe for kids?

Sure! After all, it’s real milk. It has as much protein as a typical greek yogurt, with 30% more calcium and half the sugar of ordinary milk. It’s a nutritious part of a daily diet for all ages.

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Why does fairlife® ultra-filtered milk have a longer shelf life than ordinary milk?

It’s simply in the processing. Ordinary milk is pasteurized at a high temperature for 15-20 seconds. We pasteurize our milk at an even higher temperature for less time. That gives fairlife much longer shelf life unopened. After opening, its shelf life is the same as ordinary milk.

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Where are the fairlife farms?

We source our milk from the farm families that founded fairlife. These farms are located all over the country, with our flagship farm in Fair Oaks, Indiana, open to visitors year-round. Come see us!

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I noticed that fairlife smelled a little off when I opened it. Is it safe to drink?

Because our packaging so carefully protects the integrity of fairlife, sometimes there is a slight odor that gets trapped inside. It should dissipate after a couple of minutes to “breathe,” and will still taste delicious. This is a very rare occurrence and is something that we’re continually working on.

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Why is fairlife® ultra-filtered milk lactose-free and does it taste different?

Some people find that lactose (the natural sugar found in milk) upsets their stomachs, so we take it out so everyone can enjoy fairlife. You won’t be able to taste the difference (unlike other lactose-free milks).

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Is fairlife packaging recyclable?

Yes, our bottles are #7 recyclable. To find out how to recycle your plastic locally, go to earth911.com, click on ‘recycling search’, select the ‘plastic’ icon, select #7 plastic bottles and input your ZIP code.

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Where can I find fairlife® ultra-filtered milk?

It will be distributed nationwide beginning in early 2015. Click here for more information on where to buy fairlife® ultra-filtered milk.

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