Turn your taste buds into taste BFFs.

fairlife® YUP! is more than milk. It’s ridiculously delicious ultra-filtered milk, drenched in flavor you can grab whenever and wherever you want-even on the go! Enjoy a variety of all-natural flavors, including Rich Chocolate, Smooth Vanilla, Very Strawberry and Dairy ‘Licious. And while the flavor is totally where it’s at, YUP!® also gives you the nutritional goods: it’s low-fat with 9g of protein and 25% less sugar*, and it’s jam-packed with Vitamins A and D. It’s a wholesome and wholly awesome choice.

*compared to regular low-fat chocolate milk