Last Updated: February 4, 2016
Our primary goal in collecting information from you is to provide you with a positive experience while you use our Website, to hear your comments, to respond to your inquiries, and to provide you with access to product offers, promotions, coupons, and free product samples through our Website, YUP! or fairlife newsletters, YUP! communications and social media pages. fairlife may collect both personal information (“Personal Information”) and information about your use of the Website (“Non-personal Information”). Personal Information may include your name, street address, email address, telephone number. Non-personal Information may include both: 1) technical information, such as the type of Internet browser you use, the date and time you access the website, and your Internet protocol address; and, 2) service usage information, such as your site visits and page views, search and purchase history, and the demographic, geographic, and psychographic information, product reviews, and other feedback you supply to fairlife.
We also utilize cookies. Cookies are small files that we transfer to your computer’s hard drive through your web browser to enable us to recognize you when you return to our website. Cookies let us identify you to provide you a personalized experience on our website. We use cookie and web beacon technology to track which pages on our sites our visitors view. Most Internet browsers permit you to erase or block cookies. If you configure your browser to remove or reject cookies, though, you may not be able to use the full functionality of our Website.
When we collect information from you, the information may be used for one or more of the following reasons:
• identify your product and service preferences so that we can notify you of new or additional products, services, and promotions that might be of interest to you;
• notify you about new products, features, promotions, and special offers that fairlife or its affiliates thinks you will find valuable;
• provide you newsletters;
• respond to your inquiries;
• measure the advertising effectiveness of our online and other advertisements and offers;
• customize the advertising and products you see;
• permit you to participate in social sharing, including live social media feeds;
• conduct research;
• help us understand Website activity and improve your use of our Website;
• collect aggregated site-visitation statistics; and
• help us prevent fraud and minimize credit risk.
We employ other companies and individuals to perform functions on our behalf. These functions may include providing customer service tools, fulfilling orders, delivering packages, hosting our website, or analyzing data. Our agents may have access to Personal Information and/or Non-personal Information needed to perform their functions, but may not use it for other purposes.
We may share Non-personal Information with select third parties on an anonymous basis (that is, in a way that does not connect your Non-personal Information to your Personal Information or disclose your Personal Information in any fashion).
If fairlife, or substantially all of our assets, are sold, or fairlife reorganizes or merges into another company, then customer information, including Personal Information, will likely be one of the transferred assets.
On rare occasions, we may be required to disclose your Personal Information as required by law and as necessary to comply with a judicial proceeding, court order, or legal process served on us. Or we may need to do so to protect our customer’s rights.
The Website has a number of social features that allow you to interact with other YUP! customers and to post and share information about yourself and your use of the YUP! and fairlife products and services. This information may contain Personal Information you submit, such as your name. By submitting such content on our website and/or utilizing our social features, you consent to our sharing of that information on YUP!’s social media page and otherwise with others.
fairlife uses security measures to protect the privacy of your Personal Information. However, transmissions over the Internet are not completely secure, and any information you send to or through our Website may be accessible by others. Fairlife cannot guarantee our security measures.
We are concerned about the safety of children when they use the Internet. We will never knowingly request personally identifiable information from anyone under the age of 13. Users of our Website must be at least 18 years old. If you are under 18 years old, you should not provide information to us without the involvement of a parent or guardian. If a child has provided us with personal information, that child’s parent or guardian should contact us to delete such information from our records.
We ask that you not send us, and you not disclose, any sensitive Personal Information (e.g., information related to racial or ethnic origin, political opinions, religion or other beliefs, health or medical condition, criminal background, or trade union membership) on or through the Website or otherwise to us.
If you do not wish to receive YUP!® or fairlife® updates, you have the ability to stop receiving these email communications by safely unsubscribing at any time. You can remove yourself from YUP! and fairlife updates by clicking on an “unsubscribe” hyperlink contained in any update e-mail that we send to you.
To review, correct, update, suppress, delete, or otherwise limit our use of your Personal Information that you previously provided us, please email, call, or write us using the contact information listed below in the “Contact Us” section and clearly describe your request.
In your request, please make clear what information you would like to have changed, whether you would like to have your Personal Information suppressed from our database, or otherwise let us know what limitations you would like to put on our use of your Personal Information. We will try to comply with your request as soon as reasonably practicable. Note that despite our efforts, there may be residual information that will remain within our databases and other records that will not be removed or changed.
1. You may contact us here
2. You may call us at 800-643-8151
3. You may send mail to the following postal mail address:
1001 West Adams Street
Chicago, IL 60607