What We Believe

The Power of Dairy

At fairlife, dairy is the foundation of our efforts to nourish people, because we believe deeply in its powerful nutrition. Our products are made to bring that nourishment to you in ways that are easy and delicious for everyone.

The inherent nutritional power of dairy is not easily matched, thanks to the naturally occurring nutrients found in milk.

Cow’s milk, the foundation of all other dairy foods, contains 9 essential nutrients in each serving. An essential nutrient is a nutrient that is obtained through food or drink that is required for normal body functioning. Categories of essential nutrients include vitamins, dietary minerals, essential fatty acids and essential amino acids. The FDA maintains that in order for a food or drink to make a statement on essential nutrients that food or drink must have at least 10% of the recommended daily allowance per serving. Cow’s milk contains over 10% of each of the 9 essential nutrients listed below in every 8-ounce serving.

Each of those nutrients offers a specific benefit to our bodies. Click each one to see why your body needs it.

  • Calcium

    Helps build and maintain strong bones and teeth.

  • Protein

    Helps build and repair muscle tissue.

  • Vitamin D

    Helps build and maintain strong bones and teeth.

  • Vitamin B3

    Used in energy metabolism in the body.

  • Vitamin A

    Keeps skin and eyes healthy; helps promote growth.

  • Vitamin B5

    Helps your body use carbohydrates, fats, and protein for fuel.

  • Vitamin B12

    Helps with normal blood functions; helps keep the nervous system healthy.

  • Vitamin B2

    Helps your body use carbohydrates, fats, and protein for fuel.

  • Phosphorus

    Helps build and maintain strong bones and teeth; supports tissue growth.

Source: National Dairy Council


It’s tough to find that incredible combination of nutrients anywhere else. Even to reach the levels of each vitamin & mineral individually that a daily recommended serving of dairy gets you would be a challenge. Just see for yourself!

Dairy has been shown to be and recommended as an important part of a healthy diet. Even for those pursuing a plant-based diet, dairy can provide a boost of much-needed nutrients and, in particular, serve as a reliable source of high-quality protein:

  • Proteins from animal food sources are complete, high-quality proteins because they provide all amino acids.
  • You would need to eat up to 20%-30% more of some plant proteins to get the same high-quality protein.
  • Dairy foods pack in needed nutrients like calcium, vitamin A, and vitamin D and are an important source of vitamin B12 — a nutrient primarily found in animal products.
Source: National Dairy Council


Dairy provides powerful nourishment, nourishment that people deserve. fairlife strives to bring that power to you in great-tasting products that fit your needs.