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October 19, 2018 | fairlife Press Releases

fairlife and Peapod Shine a Spotlight on Local Dairy Farmers

The Companies Celebrated National Farmer’s Day with Launch of Farmer Profiles and Special Deals on fairlife Ultra-Filtered Milk


Chicago, Ill. – October 17, 2018 – In honor of National Farmer’s Day, fairlife, LLC  and Peapod joined hands to introduce consumers to the farmers behind their favorite dairy foods. Starting on October 12, 2018, they launched a new series of videos and articles on Peapod.com that profile the dairy farmers at the fairlife flagship farm in Indiana, showcase how they treat their cows, and provide overviews of how the foods are created using modern agricultural practices. In addition, both companies are offering Peapod members the opportunity to purchase any two 52oz fairlife products for $6 from October 12 to November 9, 2018.

“We are thrilled to work with fairlife to offer our customers this opportunity to try fairlife ultra-filtered milk at a special discount and virtually meet the local farmers behind the product throughout the month of October,” said Spencer Baird, SVP Merchandising at Peapod. “Peapod is proud to support farmers year-round and we look forward to spotlighting four different farms over the coming weeks on Peapod.com, with shoppable fairlife items for customers to click to add to their cart, furthering the convenience of shopping local.”

This joint effort by Peapod and fairlife is in conjunction with the Innovation Center for U.S. Dairy’s Undeniably Dairy campaign, a multi-year effort to introduce Americans to the farmers and the stories behind their favorite dairy foods.  The new series of stories will feature the fairlife family of farmers as they talk passionately about caring for the cows and land while working together to deliver a one-of-a-kind milk that delivers the high-quality nutrition that modern consumers want and need from their foods today.

“At fairlife, we believe that great tasting nutrition starts with high quality milk that comes from sustainable farming and extraordinary animal care” said Sue McCloskey, a dairy farmer and the co-founder of fairlife, LLC. “Our flagship farm in Fair Oaks, Indiana has always been open to the public and has welcomed guests from far and wide, making it an agritourism destination for all to experience and enjoy. But we want people to know more about who we are and why we do what we do, that’s where the videos of our family of farmers comes in. This program is one way we can invite the masses to get a backstage pass to the farms and take-a-peek into the dairy farming industry, right from their mobile devices and digital screens.”

For more information about this program, please visit https://www.peapod.com/pages/fairlife .


about fairlife, LLC

fairlife, LLC produces and markets nutritious and great-tasting milk beverages made using a cold filtration process that removes lactose and sugars while maximizing the natural proteins, nutrients, and minerals found in cow’s milk. The company was founded in 2012 by Mike and Sue McCloskey of Select Milk Producers, Inc.®, a group of dairy farmers dedicated to using exceptional cow care and sustainable farming practices to yield higher quality milk. The line of delicious, lactose-free fairlife® products includes: fairlife® ultra-filtered milk, a cow’s milk with 50% more protein and 50% less sugar than regular milk for the whole family; Core Power®, a high protein milkshake for athletes and fitness enthusiasts to help build lean muscle and support healthy recovery; fairlife® with DHA, an ultra-filtered milk with DHA Omega-3 fatty acids to support brain health; fairlife YUP!®, a line of flavored milks; and the newly launched fairlife® smart snacks, a snack sized beverage  that blends fairlife ultra-filtered milk with honey and oats. In partnership with The Coca-Cola Company®, all fairlife drinks are distributed throughout the U.S. and available in retail outlets nationwide. To learn more about fairlife and its collection of products, please visit fairlife.com or follow the company on FacebookInstagramYouTube, and Twitter.


about Peapod

Peapod, an Ahold Delhaize USA company, is America’s leading online grocer with over 40 million orders delivered to date. Peapod’s intuitive, inspiring website and award-winning mobile app allow customers to shop faster and smarter as well as save time and money with each order. Peapod is an easy and convenient solution for the busy consumer shopping for fresh groceries, pantry staples and meal solutions. Peapod offers delivery to both homes and businesses, and has over 200 pick-up locations.  Peapod is available in 24 metro markets across New York, New Jersey, Connecticut, Rhode Island, Massachusetts, New Hampshire, Illinois, Wisconsin, Indiana, Pennsylvania, Maryland, District of Columbia, and Virginia.


about The Innovation Center for U.S. Dairy.

The Innovation Center for U.S. Dairy® is a forum that brings together the dairy community to address the changing needs and expectations of consumers through a framework of shared best practices and accountability. Initiated in 2008 by dairy farmers through the dairy checkoff, we collaborate on efforts that are important both to us and our valued customers – issues like animal care, food safety, nutrition and health, the environment and economics. The Innovation Center is committed to continuous improvement from farm to table, striving to ensure a socially responsible and economically viable dairy community.