Sr. Zone Commercial Manager – South Bottler/Customer

company information

fairlife, LLC is a Chicago-based dairy company that creates great-tasting, nutrition-rich and value-added products to nourish consumers.

With more than $1B in annual retail sales, fairlife’s growing portfolio of delicious, lactose-free, real dairy products includes: fairlife® ultra-filtered milk; Core Power® High Protein Shakes, a sports nutrition drink to support post-workout recovery; fairlife® nutrition plan™, a nutrition shake to support the journey to better health; and fairlife® Light Ice Cream.

A wholly owned subsidiary of The Coca-Cola company, fairlife, LLC has been recognized by both Fast Company and Nielsen for its industry leading innovation.

The company is driven by its values of caring for the people, animals, and planet it touches across its business. By providing nourishing products, implementing stringent care standards for animals, and stewarding efficient operations and responsible packaging, fairlife, LLC puts a focus each day on making a positive impact for all. 

To learn more about fairlife and its complete line of products, please visit fairlife.com.

job purpose:

The Sr. Region Commercial Manager is responsible for leading their respective North America Operating Unit (NAOU) region commercial objectives across the fairlife portfolio of dairy-based nutrition brands. This role requires a Nielsen and knowledge & insights mindset to support commercial planning and execution across all routes to market to drive flawless execution and partnership with our Retail, Foodservice, and On-Premise customers in the Region. The Sr. Region Commercial Manager will be the subject matter experts in their respective RTM portfolio of brands. In addition, SRCM is responsible to provide category, customer, and shopper selling tools to fairlife Region Key Account Managers (RKAM) and NAOU customer and bottler teams within their respective Regions. This individual will deliver against strategic commercial initiatives based on company goals that will promote brand love, accelerate growth, and deliver unmatched value for our customers, the Coca-Cola system, and the company. The Sr. Region Commercial Manager will be responsible for commercial communication and intelligence across all brands and all routes to market in the region they are aligned to commercially.

responsibilities:

• Serve as the liaison between fairlife HQ commercial team to the customer, region, and bottling teams in the designated North America Operating Unit (NAOU) Region
• Partner with Commercial leads on executing Category and Channel commercial strategy and annual planning cycle in accordance with NAOU cycle
  • Take HQ strategy and translates into clear Zone targets, by brand, by customer, Region score carding
• Partner with Customer Commercial lead who will provide category and channel specific selling stories, tools and leads NRS category engagement
  • Customize HQ stories based on Region priorities, customer needs, etc.
• Partner with Shopper Marketing team to execute programming with select region priority customers
  • Region bottler and customer commercial, in partnership with Region Key Account Managers (RKAMs), use asset kits by channel, by brand, to execute shopper programs with region customers
  • Use bottler shopper and NAOU region shopper resources for any customization
• Revenue Growth Management (RGM) team sets price pack strategy, promotional guidelines and effectiveness, trade rates, across all brands and channels
  • Region commercial teams take HQ RGM guidance and align on AMPS with bottlers and NAOU teams to develop Region specific price pack plans, promo calendars, and score card vs revenue, profit, and margin targets
• Ensure timely and appropriate communication of confirmed programming to fairlife and NAOU teams to maximize executions
• Support Region Director in tracking execution, analyzing execution data, and report findings
• Manage overall business performance and progress within defined zone

Utilize influencing skills to customize final programming plans to help drive success and deliver on annual business goals

skills/qualifications required:

• Bachelor’s Degree in related field or equivalent work experience required
• Minimum of 3 years’ Key Account Management sales experience required, with a focus on food or beverage products preferred
• Minimum 3 years’ Bottler/Distributor management experience; preferably with food or beverage products
• Ability to leverage data and insights to tell a compelling story and drive business plan objects
• Strong business acumen ability
• Possess existing knowledge of local market
• Proactive attitude with entrepreneurial skill set, who thrives in a multi-tasking environment.
• Demonstrated ability to deliver creative solutions that meet business objectives in response to inevitable market challenges
• Effective communication, interpersonal, and organizational skills
• Ability to handle ambiguity and work in a fast-paced, entrepreneurial environment

position location: Remote/Home Office in Charlotte, NC or Atlanta, GA

reports to: Senior Director, Field Sales South Region

travel requirements: 50%

exempt/nonexempt: Exempt

fairlife, LLC is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, national origin, gender, age, disability, veteran status, or any other category protected by law. All qualified applicants and employees will be given equal opportunity. Selection decisions are based on job-related factors.

In addition to its nondiscrimination commitment, the Company will also provide reasonable accommodation of qualified individuals with known disabilities unless doing so would impose an undue hardship on the Company. If you have a disability and would like to request accommodation in order to apply for a position with us, please email [email protected].