Sr. Director Category Commercialization

Chicago, IL
Full Time

About fairlife, LLC

Job details

fairlife, LLC is a Chicago-based dairy company that creates great-tasting, nutrition-rich and value-added products to nourish consumers.

With more than $1B in annual retail sales, fairlife’s growing portfolio of delicious, lactose-free, real dairy products includes: fairlife® ultra-filtered milk; Core Power® High Protein Shakes, a sports nutrition drink to support post-workout recovery; and fairlife® nutrition plan™, a nutrition shake to support the journey to better health.

A wholly owned subsidiary of The Coca-Cola company, fairlife, LLC has been recognized by both Fast Company and Nielsen for its industry leading innovation.

The company is driven by its values of caring for the people, animals, and planet it touches across its business. By providing nourishing products, implementing stringent care standards for animals, and stewarding efficient operations and responsible packaging, fairlife, LLC puts a focus each day on making a positive impact for all.

To learn more about fairlife and its complete line of products, please visit

job purpose:  The Senior Director of Category Commercialization will be responsible for leading the Go to Market strategy for fairlife’s portfolio of brands. This role requires a true thought leader to lead the fairlife business by connecting consumer, category, channel and customer insights to develop break through strategies and plans that exceed fairlife’s long-term growth objectives. This individual will work cross-functionally with marketing, K&I, innovation, sales, finance, and operations teams to design and execute strategic growth initiatives that deliver unmatched value for the Company and our customers.


  • Develop winning portfolio business strategies and plans that are grounded in consumer insights and informed by customer requirements
  • Work cross-functionally across all fairlife functions to design comprehensive Go to Market strategies that deliver both short and long-term profitable growth
  • Partner with Coca-Cola to ensure all fairlife consumer, category, channel and customer strategies/plans are executed
  • Lead the development and stewardship of our annual business plan (ABP) internally and with Coca-Cola counterparts
  • Ensure all key system commercial milestones are completed on time including, but not limited to, Annual Operating Plans, Electronic Business Plans, Monthly Operating Reviews, brand/pack AMPS (Availability, Merchandising, Pricing, Shelving) and flawless execution of all product/pack innovation launches
  • Work closely with the Revenue Growth Management function to develop multi-year, multi-channel portfolio OBPPC to achieve our long term revenue and profit objectives
  • Support the sales organization by working with the Shopper Marketing and Customer/Channel Commercial teams to deliver exceptional programming, merchandising programs, and category insights to drive growth
  • Provide exceptional career/talent development and performance management as this role will manage a team as well as engage with multiple internal and external stakeholders
  • Utilize Nielsen, Numerator and other data to identify trends within various categories and channels of business, and leverage those insights into growth opportunities for our brands
  • Lead cross functional teams to execute against multiple, strategic projects
  • Present commercial strategies and successes to key customer, bottler, and internal stakeholders
  • Utilize strong business, financial, and P&L management that delivers profitable company and customer growth expectations
  • Assist with financial analysis as needed
  • Execute ad-hoc projects on an as-needed basis

skills/qualifications required

  • Bachelor’s Degree in Business, Marketing, or related field required; MBA preferred
  • 7+ years’ CPG management experience in a commercial, marketing, revenue growth and/or sales roles
  • Extensive experience and expertise working with brands and customers through both bottler-delivered and warehouse-delivered route to market
  • Ability to take programs from concept to completion
  • Strong project management skills required
  • Strong analytical capabilities with Nielsen, IRI, or similar programs
  • Experience successfully developing comprehensive price package architecture across a portfolio
  • Proven success managing team(s) and developing talent
  • Ability to work independently and collaboratively across several groups in a fast-paced, entrepreneurial environment
  • Experience presenting strategic initiatives to senior level leadership
  • Strong influencing skills
  • Excellent oral and written communication skills
  • High proficiency with all Microsoft Office programs

position location: Chicago, IL (remote work not considered)

reports to: VP, Commercialization

travel requirements: 25%

fairlife, LLC is an equal opportunity employer. We do not discriminate on the basis of race, religion, natural origin, gender, age, handicap or veteran status. All qualified applicants will be given equal opportunity.  Selection decisions are based on job-related factors.


fairlife, LLC is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. All qualified applicants and employees will be given equal opportunity. Selection decisions are based on job-related factors.

In addition to its nondiscrimination commitment, the Company will also provide reasonable accommodation of qualified individuals with known disabilities unless doing so would impose an undue hardship on the Company. If you have a disability and would like to request accommodation in order to apply for a position with us, please email [email protected].