Social Media Specialist

company information

fairlife, LLC is a Chicago-based dairy company that creates great-tasting, nutrition-rich and value-added products to nourish consumers.

With more than $1B in annual retail sales, fairlife’s growing portfolio of delicious, lactose-free, real dairy products includes: fairlife® ultra-filtered milk; Core Power® High Protein Shakes, a sports nutrition drink to support post-workout recovery; fairlife® nutrition plan™, a nutrition shake to support the journey to better health; and fairlife® Light Ice Cream.

A wholly owned subsidiary of The Coca-Cola company, fairlife, LLC has been recognized by both Fast Company and Nielsen for its industry leading innovation.

The company is driven by its values of caring for the people, animals, and planet it touches across its business. By providing nourishing products, implementing stringent care standards for animals, and stewarding efficient operations and responsible packaging, fairlife, LLC puts a focus each day on making a positive impact for all. 

To learn more about fairlife and its complete line of products, please visit fairlife.com.

COVID-19 Vaccine Information: fairlife, LLC complies with the federal contractor COVID-19 vaccination mandate, which requires all employees and new hires to be fully vaccinated against COVID-19 by January 18, 2022, except for those with documented and approved medical or religious accommodations. Prior to starting with fairlife, successful candidates will be required to: (i) be at least partially vaccinated against COVID-19 and in the process of getting fully vaccinated; (ii) be able to provide fairlife with proof of vaccination, or (iii) have applied for and received a medical or religious-based accommodation to be exempt from the mandatory vaccination policy.

job purpose:

The Social Media Specialist will be responsible for leading our brand social media channels by working closely with brand teams to create, publish, monitor and measure content results. They will also lead our social listening and be responsible for online community management across our channels.

This role will be part of a 5-person Integrated Marketing Communications (IMC) team and reports to the Director of Brand IMC. This key position will work closely with our internal brand teams along with external agency partners.

responsibilities:

• Own strategy, content recommendations, development, and publishing across all organic social media platforms.
• Create graphics and content to be leveraged across channels.
• Lead measurement and success reporting on overall effectiveness of campaigns with an eye for insights and trends reported monthly.
• Moderate social platforms to engage with consumers and to relay trends to appropriate internal partners.
• Act as primary point of contact for all consumers inquiries via social media, working directly with fairlife’s customer service team to support
• Provide competitive analysis and industry benchmarking.
• Assist as needed in coordinating weekly email newsletter

qualifications required:

• Bachelor’s Degree in related field required with 2-3 years of professional experience in a social media and community management role
• Direct experience with Facebook, Instagram, Twitter, LinkedIn and other social channels
• Understanding of best practices to drive specific metrics with a test and learn mindset
• Outstanding written and verbal communication skills with solid copywriting skills
• Strong organizational skills with the ability to multi-task
• Ability to handle ambiguity and work in a fast paced, entrepreneurial environment, and work in a collaborative way

technical skills:

• Experience creating, shooting, and editing videos for organic posts
• Experience with Sprout Social, or similar social reporting tool
• Familiarity with Adobe Platform and/or Canva encouraged, not required

position location: Chicago, IL

reports to: Director, Brand IMC

travel requirements: <15%

fairlife, LLC is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, national origin, gender, age, disability, veteran status, or any other category protected by law. All qualified applicants and employees will be given equal opportunity. Selection decisions are based on job-related factors.

In addition to its nondiscrimination commitment, the Company will also provide reasonable accommodation of qualified individuals with known disabilities unless doing so would impose an undue hardship on the Company. If you have a disability and would like to request accommodation in order to apply for a position with us, please email [email protected].