Shopper Marketing Manager

Commercialization
Chicago, IL
Full Time

About fairlife, LLC

Job details

fairlife, LLC is a Chicago-based dairy company that produces nourishing and great-tasting milk-based products made using a patented cold-filtration process that removes some natural sugars while concentrating the protein and calcium naturally found in real cows’ milk.

Our line of delicious, lactose-free fairlife® products includes: fairlife® ultra-filtered milk, which has 50% more protein and 50% less sugar than regular milk; fairlife® with DHA, ultra-filtered milk with DHA Omega-3 fatty acids to support brain health; fairlife YUP!®, a line of flavored milks; Core Power® High Protein Shakes, a sports nutrition drink to support post-workout recovery; fairlife® nutrition plan™, a nutrition shake to support one’s journey to better health; and the newly launched fairlife® creamers, coffee creamers designed to help enhance your coffee experience; and the newly launched fairlife® Light Ice Cream, a line of creamy, frozen desserts. In partnership with The Coca-Cola Company®, fairlife ultra-filtered milk and Core Power high protein shakes are distributed throughout the United States (U.S.) and Canada; all other fairlife products are available in the U.S.

To learn more about fairlife and its collection of products, please visit fairlife.com.

job purpose:  The Shopper Marketing Manager will be responsible for planning, executing, measuring, and optimizing annual shopper marketing plans for the fairlife portfolio across two channels. This role requires a passionate, organized shopper marketing leader that is interested in collaborating with sales partners for shared success. This individual will work cross-functionally with multiple fairlife teams, the Coca-Cola Company, and with our most valued retail partners.  Additionally, this role will manage a portion of the shopper marketing budget, collaborate with creative agencies to develop creative, and measure success. 

 

responsibilities:

  • Plan and Execute Shopper Marketing Strategies and Programs
    • Develop winning portfolio shopper strategies and plans that are grounded in consumer insights, informed by customer objectives, and aligned with brand strategies
    • Partner with and support the National Retail Sales organization, working with e-Commerce, Customer Commercial and Coca-Cola Shopper Marketing teams, to incorporate exceptional shopper programs into the overall fairlife portfolio Joint Business Plans
    • Leads in-market execution of all shopper programming and measures their effectiveness in a spirit of constant iteration and optimization
  • Display customer/channel expertise
    • Stay up to date on the strongest tactics and programs at key customers and in key channels
    • Monitor competitive activity for what can be learned
  • Communication of Shopper Programs, Results, and Opportunities
    • Ensure sales partners are aware and aligned to shopper programming
    • Analyze and share out program results and performance with sales, commercial, and brand
  • Budget Management
    • Maintain part of shopper marketing budget ensuring accurate records, timely invoicing, and remaining within approved spend level

 

skills/qualifications required:

  • Bachelor’s Degree in Business, Marketing, or related field required; MBA preferred
  • 3-5+ years of strong CPG brand marketing experience in the areas of shopper marketing
  • Ability to work independently and collaboratively across networked organizations in a fast-paced, entrepreneurial environment
  • Excellent verbal, written, presentation, and interpersonal communication skills with the ability to influence and collaborate with customers, sales partners, and brand partners
  • Fluent with data and measurement as a means of assessing program success or optimizations
  • Ability to manage multiple and conflicting agendas
  • Proven track record for planning and executing shopper programs that drive sales results
  • Ability to travel up to 30%, including occasional weekends and evenings

 

position location: Chicago, IL, Atlanta, GA, or Remote

reports to: Senior Director, Shopper Marketing

travel requirements: 30%

fairlife, LLC is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, national origin, gender, age, disability, veteran status, or any other category protected by law. All qualified applicants and employees will be given equal opportunity. Selection decisions are based on job-related factors.

In addition to its nondiscrimination commitment, the Company will also provide reasonable accommodation of qualified individuals with known disabilities unless doing so would impose an undue hardship on the Company. If you have a disability and would like to request accommodation in order to apply for a position with us, please email [email protected].

Why fairlife



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  • "In my career, finding an organization that’s growing their core business at an exceptional pace, innovating for the future and having fun with good people while doing it is the holy grail, and fairlife has it. "
    Norm Baker
    Finance Director
  • “I absolutely love working for fairlife because of the positive values they have! In my time here I have been given many opportunities to move up within the plant and am treated as part of the family.”
    Nurul Yaminudin
    Warehouse Supervisor
  • “Over the past 7 years, I have had the opportunity to grow from a Processing Operator to my current position as a Packaging Coordinator. fairlife believes in better and shows it by caring for their employees while offering competitive pay and career advancement opportunities.”
    Leonarda Roma
    Packaging Coordinator
  • “First impressions are very important, and I felt very welcomed the first day I started training. The staff at the Coopersville facility made me feel like I was a valuable addition to the fairlife team."
    Chuck Passenier
    Warehouse Associate
  • "While our portfolio of brands is amazing, the people I work with every day is what I love. We operate small and big. We challenge the industry norms. We run when everyone else walks. It’s a dynamic culture."
    Nina Johnson
    Sr. Director, Strategic Revenue Growth Management
  • "I love that we're providing a healthy alternative for people who are lactose intolerant. I have family members who are lactose intolerant; I feel like I am doing a service to them!"
    Carlton Kirkpatrick
    Warehouse Associate
  • "It’s a place where I’ve grown and learned a lot, giving me the ability to move into my role as a Packaging Technician. The people here are positively great teammates and the heart of what makes fairlife the place it is."
    Katie Sanger
    Packaging Technician
  • “The pace at which we move here is invigorating! I can catch someone in the hall, share an idea, and three days later they will show back up to share how we could do it. It’s thrilling!”
    Perri Gordon
    Director of Marketing
  • “fairlife is fast-paced, exciting, and growing quickly! This company is all in on innovation, and the support I’ve gotten for my own ideas has been incredible. We truly live out our credo of better values.”
    Lauren Knight
    Communications Manager

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fairlife, LLC is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, national origin, gender, age, disability, veteran status, or any other category protected by law. All qualified applicants and employees will be given equal opportunity. Selection decisions are based on job-related factors.

In addition to its nondiscrimination commitment, the Company will also provide reasonable accommodation of qualified individuals with known disabilities unless doing so would impose an undue hardship on the Company. If you have a disability and would like to request accommodation in order to apply for a position with us, please email [email protected]