Senior Manager - Channel and Customer Strategy - Large Store

Commercialization
Chicago, IL
Full Time

About fairlife, LLC

Job details

fairlife, LLC is a Chicago-based dairy company that creates great-tasting, nutrition-rich and value-added products to nourish consumers.

With nearly $1B in annual retail sales, fairlife’s growing portfolio of delicious, lactose-free, real dairy products includes: fairlife® ultra-filtered milk; Core Power® High Protein Shakes, a sports nutrition drink to support post-workout recovery; fairlife® nutrition plan™, a nutrition shake to support the journey to better health; and fairlife® Light Ice Cream.

A wholly owned subsidiary of The Coca-Cola company, fairlife, LLC has been recognized by both Fast Company and Nielsen for its industry leading innovation.

The company is driven by its values of caring for the people, animals, and planet it touches across its business. By providing nourishing products, implementing stringent care standards for animals, and stewarding efficient operations and responsible packaging, fairlife, LLC puts a focus each day on making a positive impact for all. 

To learn more about fairlife and its complete line of products, please visit fairlife.com.

COVID-19 Vaccine Information: fairlife, LLC complies with the federal contractor COVID-19 vaccination mandate, which requires all employees and new hires to be fully vaccinated against COVID-19 by January 18, 2022, except for those with documented and approved medical or religious accommodations. Prior to starting with fairlife, successful candidates will be required to: (i) be at least partially vaccinated against COVID-19 and in the process of getting fully vaccinated; (ii) be able to provide fairlife with proof of vaccination, or (iii) have applied for and received a medical or religious-based accommodation to be exempt from the mandatory vaccination policy.

job purpose: The Channel and Customer Strategy team leads strategic planning and the go-to-market plan for all channels and customers within North America. As the Sr. Manager of Channel and Customer Strategy – Large Store, this role will own the strategy, planning and communication to our National Retail Sales and Zone Sales teams for the fairlife portfolio of dairy based nutrition brands in the Mass and Food channels. The ideal candidate understands that true value creation, both for our customers and the company, is built upon a long-term, shared vision of growth that is grounded in consumer and shopper needs/occasions and informed by leading edge category and channel insights. This individual will work seamlessly across multiple functions within fairlife and the Coca-Cola System to deliver Joint Business Plans and strategic selling decks that deliver long-term, profitable growth for the company and our most valued retail partners.

responsibilities:

  • Own the Large Store channel and customer commercial strategy for fairlife’s full portfolio of brands working with our most valued retail partners
  • Partner with the National Retail Sales Large Store team to develop customer-specific selling stories with leading edge consumer, shopper and category insights
  • Support Joint Business Plans and other strategic meetings by providing analytic and commercial thought leadership support to the sales team
  • Lead strategy behind increasing share of visual inventory across fairlife’s full portfolio within the Large Store channel
  • Work seamlessly across multiple internal and external functions including Business Intelligence, Brand, Category Commercial, Revenue Growth, Shopper Marketing and Category Strategic Advisory
  • Serve as the fairlife subject matter expert and commercial lead on Coca-Cola Pillar Program cross functional planning meetings
  • Efficiently prioritize time across all Large Store customers to ensure the fairlife brands’ category selling stories are flawlessly executed, on time, for each respective customer and buyer
  • Develop a clear segmentation framework for the Large Store channel to identify where to play and how to win, with an emphasis on driving consumer recruitment and profitable growth, through the execution of our Large Store OBPPC roadmap
  • Deliver against annual and long-term KPI’s including base brand acceleration, successful innovation sell-in and expansion, distribution, share and achieving revenue and profit growth targets
  • Leverage Nielsen, Numerator, retailer shopper data and proprietary Coca-Cola tools and research to develop best in class insights and selling stories

skills/qualifications required:   

  • Bachelor’s Degree in Business or Marketing required; MBA preferred
  • 7+ years of experience in Customer Sales, Commercial and/or Category Advisory in a CPG company
  • Ability to work independently and collaboratively across cross-functional groups
  • Exceptional analytical capabilities utilizing Nielsen, IRI, customer shopper data or similar programs
  • Proven ability to develop and implement strategic frameworks for an organization
  • Ability to take programs from concept to execution
  • Excellent oral and written communication skills
  • Strong project management experience
  • High proficiency with all Microsoft Office platforms
  • Ability to handle ambiguity and work in a fast-paced, entrepreneurial environment

position location: Chicago, IL

reports to: Director, Channel and Customer Strategy

travel requirements: 30%

fairlife, LLC is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, national origin, gender, age, disability, veteran status, or any other category protected by law. All qualified applicants and employees will be given equal opportunity. Selection decisions are based on job-related factors.

In addition to its nondiscrimination commitment, the Company will also provide reasonable accommodation of qualified individuals with known disabilities unless doing so would impose an undue hardship on the Company. If you have a disability and would like to request accommodation in order to apply for a position with us, please email [email protected].

Why fairlife



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  • "In my career, finding an organization that’s growing their core business at an exceptional pace, innovating for the future and having fun with good people while doing it is the holy grail, and fairlife has it. "
    Norm Baker
    Finance Director
  • “I absolutely love working for fairlife because of the positive values they have! In my time here I have been given many opportunities to move up within the plant and am treated as part of the family.”
    Nurul Yaminudin
    Warehouse Supervisor
  • “Over the past 7 years, I have had the opportunity to grow from a Processing Operator to my current position as a Packaging Coordinator. fairlife believes in better and shows it by caring for their employees while offering competitive pay and career advancement opportunities.”
    Leonarda Roma
    Packaging Coordinator
  • “First impressions are very important, and I felt very welcomed the first day I started training. The staff at the Coopersville facility made me feel like I was a valuable addition to the fairlife team."
    Chuck Passenier
    Warehouse Associate
  • "It’s a place where I’ve grown and learned a lot, giving me the ability to move into my role as a Packaging Technician. The people here are positively great teammates and the heart of what makes fairlife the place it is."
    Katie Sanger
    Packaging Technician
  • “fairlife is fast-paced, exciting, and growing quickly! This company is all in on innovation, and the support I’ve gotten for my own ideas has been incredible. We truly live out our credo of better values.”
    Lauren Knight
    Communications Manager

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fairlife, LLC is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, national origin, gender, age, disability, veteran status, or any other category protected by law. All qualified applicants and employees will be given equal opportunity. Selection decisions are based on job-related factors.

In addition to its nondiscrimination commitment, the Company will also provide reasonable accommodation of qualified individuals with known disabilities unless doing so would impose an undue hardship on the Company. If you have a disability and would like to request accommodation in order to apply for a position with us, please email [email protected]