Manager, Category Commercialization - Sports Nutrition

company information

fairlife, LLC is a Chicago-based dairy company that creates great-tasting, nutrition-rich and value-added products to nourish consumers.

With more than $1B in annual retail sales, fairlife’s growing portfolio of delicious, lactose-free, real dairy products includes: fairlife® ultra-filtered milk; Core Power® High Protein Shakes, a sports nutrition drink to support post-workout recovery; fairlife® nutrition plan™, a nutrition shake to support the journey to better health.

A wholly owned subsidiary of The Coca-Cola company, fairlife, LLC has been recognized by both Fast Company and Nielsen for its industry leading innovation.

The company is driven by its values of caring for people, the animals that supply us with milk, and the planet. By providing nourishing products, implementing stringent care standards for animals, and stewarding efficient operations and responsible packaging, fairlife, LLC puts a focus each day on making a positive impact for all. 

To learn more about fairlife and its complete line of products, please visit fairlife.com.

job purpose:  The Manager of Category Commercialization, Sports Nutrition will be a key member of the cross-functional team responsible for implementing the Go to Market strategy for Core Power. This role reports to the Director, Category Commercialization. The Manager, Category Commercialization role requires a true thought leader to guide development of strategic and tactical elements to drive the Core Power business within the Sports Nutrition category. This individual will work cross-functionally with Brand Marketing, Channel/Customer Commercial, Knowledge and Insights, Sales, Finance, and Operations Teams to execute strategic growth initiatives that deliver unmatched value for the company and our customers.

responsibilities

• Guide consumer and occasion-led category commercial strategy for the Sports Nutrition segment, and ensures strategy is effectively translated to Channel/Customer teams
• Work cross-functionally across all fairlife functions to design comprehensive Go to Market strategies that deliver both short and long-term profitable growth
• Lead analysis to track category and brand performance, utilizing various tools and resources including Trade Reporting, Nielsen, and Numerator, among other data sources.
• Identify trends within the category, and leverage those insights into growth opportunities for our brands
• Support the development and stewardship of Core Power’s annual business plan (ABP) internally and with the Coca-Cola network
• Establish a strong relationship with peers within the Coca-Cola organization to lead the bottler RTM operations for fairlife
• Ensure all key system commercial milestones are completed on time including, but not limited to, Annual Operating Plans, Electronic Business Plans, Monthly Operating Reviews, brand/pack AMPS (Availability, Merchandising, Pricing, Shelving) and flawless execution of any future innovation launches within the category
• Execute ad-hoc projects on an as-needed basis

skills/qualifications required

• Bachelor’s Degree in Business, Marketing, or related field required; MBA preferred
• 4-7+ years’ CPG management experience in a commercial, marketing, revenue growth and/or sales roles
• Ability to take programs from concept to completion
• Strong project management skills required
• Strong analytical capabilities with Nielsen, IRI, or similar programs
• Ability to work independently and collaboratively across several groups in a fast-paced, entrepreneurial environment
• Experience presenting strategic initiatives to senior level leadership
• Strong influencing skills
• Excellent oral and written communication skills
• High proficiency with all Microsoft Office programs

position location: Chicago, IL

reports to: Director, Category Commercialization

travel requirements: 25%

fairlife, LLC is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. All qualified applicants and employees will be given equal opportunity. Selection decisions are based on job-related factors.

In addition to its nondiscrimination commitment, the Company will also provide reasonable accommodation of qualified individuals with known disabilities unless doing so would impose an undue hardship on the Company. If you have a disability and would like to request accommodation in order to apply for a position with us, please email [email protected].