Digital Reporting & Analytics Manager

Ecommerce
Chicago, IL
Full Time

About fairlife, LLC

Job details

fairlife, LLC is a Chicago-based dairy company that produces nourishing and great-tasting milk-based products made using a patented cold-filtration process that removes some natural sugars while concentrating the protein and calcium naturally found in real cows’ milk.

Our line of delicious, lactose-free fairlife® products includes: fairlife® ultra-filtered milk, which has 50% more protein and 50% less sugar than regular milk; fairlife® with DHA, ultra-filtered milk with DHA Omega-3 fatty acids to support brain health; fairlife YUP!®, a line of flavored milks; Core Power® High Protein Shakes, a sports nutrition drink to support post-workout recovery; fairlife smart snacks®, a drinkable snack to help curb hunger between meals; fairlife® nutrition plan™, a nutrition shake to support one’s journey to better health; and the newly launched fairlife® creamers, coffee creamers designed to help enhance your coffee experience. In partnership with The Coca-Cola Company®, fairlife ultra-filtered milk and Core Power high protein shakes are distributed throughout the United States (U.S.) and Canada; all other fairlife drinks are available in the U.S.

To learn more about fairlife and its collection of products, please visit fairlife.com.

job purpose The Digital Reporting & Analytics Manager will be part of a newly created eCommerce team at fairlife and will be critical to driving our digital evolution. This role will be responsible for driving the reporting and business monitoring strategy of the eCommerce business at fairlife, supporting the growth of its digital sales (via pure-play and omnichannel retailers, as well as digital intermediaries). Key responsibilities include preparing and automating reports, analyzing performance data, highlighting digital commerce channel trends, clearly communicating results, and providing actionable eCommerce category insights to key stakeholders. You will own the delivery of performance dashboards across our brands and customers/platforms and use analytics to identify business opportunities and measure effectiveness of tactics. A successful candidate brings an understanding of how data can be translated into high-impact insights that inform and transform the way we engage with our customers and deliver business value.

 

responsibilities:

  • Lead digital reporting & analytics for eCommerce, providing visibility and measurement of digital commerce business uncovering insights and opportunities in data. Partner with Brand Marketing, Sales, and Commercial teams to understand business performance, recommend enhancements and make informed decisions. 
  • Prepare and deliver weekly and monthly reports, communicating data analysis and performance metrics that bring forth clear insights, takeaways, and recommendations.
  • Execute analysis for key customers within the Digital Commerce channel including eCommerce category insights, identifying omnichannel trends, measuring effectiveness of online promotions and SKU performance.
  • Deliver digital commerce category and channel insights utilizing a variety of third-party data sources and internal data to support sales and customer teams identify opportunities and develop strategies to grow category leadership online.
  • Leverage quantitative and qualitative research to provide guidance, thought leadership and education to cross-functional partners and counterparts.
  • Utilize a variety of data sources including Nielsen and Proprietary data as well as software such as Excel and Power BI to create tools and reporting capabilities and collaborate with stakeholders to plan for future analytics needs.
  • Serve as subject matter expert for digital analytics, develop best practices to enable stakeholders to leverage data, promote reporting/dashboard adoption and gather feedback to improve effectiveness

 

key relationships and partnerships: fairlife marketing, commercial, sales, Coca-Cola North America (CCNA) eCommerce team

 

skills/qualifications required:

  • Bachelor’s Degree required
  • 5+ years in business intelligence/analytics field, specifically for digital shopping experiences and consumer journeys, CPG experience a plus
  • Extremely skilled at creating reports and dashboards in third-party and in-house BI reporting tools
  • Passionate about storytelling via data
  • Experience with web analytics tools (Adobe/Omniture/Google Analytics)
  • Experience with data visualization and knowledge of BI tools a plus (Microsoft PowerBI preferred)
  • Strong understanding of digital platforms and eCommerce technology/applications
  • Demonstrated ability to work across multiple areas of the eCommerce business with versatility and flexibility
  • Highly motivated, a self-starter, and curious, demonstrating an aptitude for problem solving and ability to quickly learn and add value
  • Excellent project management skills
  • Ability to work independently and collaboratively across several groups in a fast-paced, entrepreneurial environment
  • Superb communication skills, including strong oral and presentation skills with the ability to communicate and interact at all levels
  • Strong influencing skills
  • High proficiency with all Microsoft Office programs

 

position location: Chicago, IL

reports to: Director of eCommerce

travel requirements: 20%

fairlife, LLC is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, national origin, gender, age, disability, veteran status, or any other category protected by law. All qualified applicants and employees will be given equal opportunity. Selection decisions are based on job-related factors.

In addition to its nondiscrimination commitment, the Company will also provide reasonable accommodation of qualified individuals with known disabilities unless doing so would impose an undue hardship on the Company. If you have a disability and would like to request accommodation in order to apply for a position with us, please email [email protected]

Why fairlife



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  • "In my career, finding an organization that’s growing their core business at an exceptional pace, innovating for the future and having fun with good people while doing it is the holy grail, and fairlife has it. "
    Norm Baker
    Finance Director
  • “I absolutely love working for fairlife because of the positive values they have! In my time here I have been given many opportunities to move up within the plant and am treated as part of the family.”
    Nurul Yaminudin
    Warehouse Supervisor
  • “Over the past 7 years, I have had the opportunity to grow from a Processing Operator to my current position as a Packaging Coordinator. fairlife believes in better and shows it by caring for their employees while offering competitive pay and career advancement opportunities.”
    Leonardo Roma
    Packaging Coordinator
  • “First impressions are very important, and I felt very welcomed the first day I started training. The staff at the Coopersville facility made me feel like I was a valuable addition to the fairlife team."
    Chuck Passenier
    Warehouse Associate
  • "While our portfolio of brands is amazing, the people I work with every day is what I love. We operate small and big. We challenge the industry norms. We run when everyone else walks. It’s a dynamic culture."
    Nina Johnson
    Sr. Director, Strategic Revenue Growth Management
  • "I love that we're providing a healthy alternative for people who are lactose intolerant. I have family members who are lactose intolerant; I feel like I am doing a service to them!"
    Carlton Kirkpatrick
    Warehouse Associate
  • "It’s a place where I’ve grown and learned a lot, giving me the ability to move into my role as a Packaging Technician. The people here are positively great teammates and the heart of what makes fairlife the place it is."
    Katie Sanger
    Packaging Technician
  • “The pace at which we move here is invigorating! I can catch someone in the hall, share an idea, and three days later they will show back up to share how we could do it. It’s thrilling!”
    Perri Gordon
    Director of Marketing
  • “fairlife is fast-paced, exciting, and growing quickly! This company is all in on innovation, and the support I’ve gotten for my own ideas has been incredible. We truly live out our credo of better values.”
    Lauren Knight
    Communications Manager

Follow fairlife on LinkedIn

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fairlife, LLC is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, national origin, gender, age, disability, veteran status, or any other category protected by law. All qualified applicants and employees will be given equal opportunity. Selection decisions are based on job-related factors.

In addition to its nondiscrimination commitment, the Company will also provide reasonable accommodation of qualified individuals with known disabilities unless doing so would impose an undue hardship on the Company. If you have a disability and would like to request accommodation in order to apply for a position with us, please email [email protected]