Category Insights Manager

Marketing
Chicago, IL
Full Time

About fairlife, LLC

Job details

fairlife, LLC is a Chicago-based dairy company that produces nourishing and great-tasting milk-based products made using a patented cold-filtration process that removes some natural sugars while concentrating the protein and calcium naturally found in real cows’ milk.

Our line of delicious, lactose-free fairlife® products includes: fairlife® ultra-filtered milk, which has 50% more protein and 50% less sugar than regular milk; fairlife® with DHA, ultra-filtered milk with DHA Omega-3 fatty acids to support brain health; fairlife YUP!®, a line of flavored milks; Core Power® High Protein Shakes, a sports nutrition drink to support post-workout recovery; fairlife® nutrition plan™, a nutrition shake to support one’s journey to better health; and the newly launched fairlife® Light Ice Cream, a line of creamy, frozen desserts. In partnership with The Coca-Cola Company®, fairlife ultra-filtered milk and Core Power high protein shakes are distributed throughout the United States (U.S.) and Canada; all other fairlife products are available in the U.S.

To learn more about fairlife and its collection of products, please visit fairlife.com.

COVID-19 Vaccine Information: fairlife, LLC complies with the federal contractor COVID-19 vaccination mandate, which requires all employees and new hires to be fully vaccinated against COVID-19 by January 18, 2022, except for those with documented and approved medical or religious accommodations. Prior to starting with fairlife, successful candidates will be required to: (i) be at least partially vaccinated against COVID-19 and in the process of getting fully vaccinated; (ii) be able to provide fairlife with proof of vaccination, or (iii) have applied for and received a medical or religious-based accommodation to be exempt from the mandatory vaccination policy.

job purpose:  The Category Insights Manager plays an influential role in stewarding category insights for all of fairlife’s dairy-based nutrition products. This role is ideal for someone who enjoys diving into data as much as delivering insights and impactful storytelling. As the category expert, you will also provide strategic thought leadership for cross-functional partners at fairlife and Coca-Cola. It is an exciting opportunity for those who thrive on a fast-paced environment and a hands-on approach.

 

responsibilities:

  • Support development comprehensive category insights across fairlife portfolio to create competitive advantage in each of our categories
    • Become category expert through strong grasp of underlying consumer needs, competitive dynamics, and key channel dynamics
    • Create best-in-class category insights, including a comprehensive overview of market and industry trends, SWOT, competitive review, category performance and assortment, etc.  
    • Manage category performance trackers and custom research projects as needed to ensure fairlife has most relevant category insights
  • Partner with cross-functional leads to support day-to-day business and strategic initiatives
    • Work closely with Commercial team to provide category insights that support customer planning and strategic organizational initiatives
    • Collaborate with Consumer and Shopper Insights leads to apply holistic learnings to better drive category growth, champion category viability, and uncover growth opportunities for fairlife
    • Provide thought leadership and competitive intelligence as the dairy nutrition category expert to influence key stakeholders at fairlife and Coca-Cola

 

key relationships and partnerships:

  • fairlife sales team, fairlife commercial team, fairlife brand marketing team, Coca-Cola franchise leadership teams, Coca-Cola category management teams

 

skills/qualifications required:

  • Bachelor’s Degree in related field required
  • 5+ years of category insights experience required, food or beverage products preferred
  • Nielsen/IRI analytics skills required, and consumer panel and secondary data experience strongly preferred
  • Strong ability to leverage multiple data sources to uncover insights and tell a cohesive and compelling story to drive business plan objects
  • Demonstrates excellent relationship development, stakeholder alignment, and influencing skills
  • Strong project management skills with emphasis on meeting timelines 
  • Proactive attitude with entrepreneurial skill set, who thrives in a multi-tasking environment
  • Demonstrated ability to deliver creative solutions that meet business objectives in response to inevitable market challenges
  • Effective presentation skills, as well as communication, interpersonal, and organizational skills
  • Ability to handle ambiguity and work in a fast-paced, entrepreneurial environment

 

position location: Chicago, IL

reports to: Director of Knowledge & Insights

travel requirements: 10%

fairlife, LLC is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, national origin, gender, age, disability, veteran status, or any other category protected by law. All qualified applicants and employees will be given equal opportunity. Selection decisions are based on job-related factors.

In addition to its nondiscrimination commitment, the Company will also provide reasonable accommodation of qualified individuals with known disabilities unless doing so would impose an undue hardship on the Company. If you have a disability and would like to request accommodation in order to apply for a position with us, please email [email protected].

Why fairlife



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  • "In my career, finding an organization that’s growing their core business at an exceptional pace, innovating for the future and having fun with good people while doing it is the holy grail, and fairlife has it. "
    Norm Baker
    Finance Director
  • “I absolutely love working for fairlife because of the positive values they have! In my time here I have been given many opportunities to move up within the plant and am treated as part of the family.”
    Nurul Yaminudin
    Warehouse Supervisor
  • “Over the past 7 years, I have had the opportunity to grow from a Processing Operator to my current position as a Packaging Coordinator. fairlife believes in better and shows it by caring for their employees while offering competitive pay and career advancement opportunities.”
    Leonarda Roma
    Packaging Coordinator
  • “First impressions are very important, and I felt very welcomed the first day I started training. The staff at the Coopersville facility made me feel like I was a valuable addition to the fairlife team."
    Chuck Passenier
    Warehouse Associate
  • "While our portfolio of brands is amazing, the people I work with every day is what I love. We operate small and big. We challenge the industry norms. We run when everyone else walks. It’s a dynamic culture."
    Nina Johnson
    Sr. Director, Strategic Revenue Growth Management
  • "I love that we're providing a healthy alternative for people who are lactose intolerant. I have family members who are lactose intolerant; I feel like I am doing a service to them!"
    Carlton Kirkpatrick
    Warehouse Associate
  • "It’s a place where I’ve grown and learned a lot, giving me the ability to move into my role as a Packaging Technician. The people here are positively great teammates and the heart of what makes fairlife the place it is."
    Katie Sanger
    Packaging Technician
  • “fairlife is fast-paced, exciting, and growing quickly! This company is all in on innovation, and the support I’ve gotten for my own ideas has been incredible. We truly live out our credo of better values.”
    Lauren Knight
    Communications Manager

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fairlife, LLC is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, national origin, gender, age, disability, veteran status, or any other category protected by law. All qualified applicants and employees will be given equal opportunity. Selection decisions are based on job-related factors.

In addition to its nondiscrimination commitment, the Company will also provide reasonable accommodation of qualified individuals with known disabilities unless doing so would impose an undue hardship on the Company. If you have a disability and would like to request accommodation in order to apply for a position with us, please email [email protected]