Category Commercialization Manager

Commercialization
Chicago, IL
Full Time

About fairlife, LLC

Job details

fairlife, LLC is a Chicago-based dairy company that produces nourishing and great-tasting milk-based products made using a patented cold-filtration process that removes some natural sugars while concentrating the protein and calcium naturally found in real cows’ milk.

Our line of delicious, lactose-free fairlife® products includes: fairlife® ultra-filtered milk, which has 50% more protein and 50% less sugar than regular milk; fairlife® with DHA, ultra-filtered milk with DHA Omega-3 fatty acids to support brain health; fairlife YUP!®, a line of flavored milks; Core Power® High Protein Shakes, a sports nutrition drink to support post-workout recovery; fairlife® nutrition plan™, a nutrition shake to support one’s journey to better health; and the newly launched fairlife® creamers, coffee creamers designed to help enhance your coffee experience; and the newly launched fairlife® Light Ice Cream, a line of creamy, frozen desserts. In partnership with The Coca-Cola Company®, fairlife ultra-filtered milk and Core Power high protein shakes are distributed throughout the United States (U.S.) and Canada; all other fairlife products are available in the U.S.

To learn more about fairlife and its collection of products, please visit fairlife.com.

job purpose: The Manager of Category Commercialization will be a key member of the cross-functional team responsible for implementing the Go-to-Market strategy for fairlife’s warehouse delivered portfolio of brands, which includes our flagship brand fairlife® ultra-filtered milk. This role reports to the Director, Category Commercialization. The Manager, Category Commercialization role requires a true thought leader to guide development of strategic and tactical elements to drive the fairlife warehouse business. This individual will work cross-functionally with marketing, K&I, innovation, sales, finance, and operations teams to execute strategic growth initiatives that deliver unmatched value for the Company and our customers.

 

responsibilities:

  • Work cross-functionally across all fairlife functions to design comprehensive Go to Market strategies that deliver both short and long-term profitable growth
  • Lead analysis to track business progress across key regions and customers, inclusive of monitoring trade programs, Nielsen, Numerator, and other data.
  • Identify trends within various categories and channels of business, and leverage those insights into growth opportunities for our brands
  • Develop and maintain field sales relationships to facilitate understanding and effective category/trade management at the customer level; collaborate with field sales to ensure brand aligned execution, goal attainment, and forecasting retail distribution growth
  • Support the development and stewardship of the warehouse delivered annual business plan (ABP) internally and with the Coca-Cola network
  • Ensure all key system commercial milestones are completed on time including, but not limited to, Annual Operating Plans, Electronic Business Plans, Monthly Operating Reviews, brand/pack AMPS (Availability, Merchandising, Pricing, Shelving) and flawless execution of all warehouse product/pack innovation launches
  • Lead cross functional teams to execute against multiple, strategic projects
  • Present commercial strategies and successes to key internal and external partners
  • Utilize strong business, financial, and P&L management that delivers profitable company and customer growth expectations
  • Assist with financial analysis as needed
  • Execute ad-hoc projects on an as-needed basis

 

skills/qualifications required:

  • Bachelor’s Degree in Business, Marketing, or related field required; MBA preferred
  • 4-7+ years’ CPG management experience in a commercial, marketing, revenue growth and/or sales roles
  • Ability to take programs from concept to completion
  • Strong project management skills required
  • Strong analytical capabilities with Nielsen, IRI, or similar programs
  • Ability to work independently and collaboratively across several groups in a fast-paced, entrepreneurial environment
  • Experience presenting strategic initiatives to senior level leadership
  • Strong influencing skills
  • Excellent oral and written communication skills
  • High proficiency with all Microsoft Office programs

position location: Chicago, IL

reports to: Director, Category Commercialization

travel requirements: 25%

fairlife, LLC is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, national origin, gender, age, disability, veteran status, or any other category protected by law. All qualified applicants and employees will be given equal opportunity. Selection decisions are based on job-related factors.

In addition to its nondiscrimination commitment, the Company will also provide reasonable accommodation of qualified individuals with known disabilities unless doing so would impose an undue hardship on the Company. If you have a disability and would like to request accommodation in order to apply for a position with us, please email [email protected].

Why fairlife



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  • "In my career, finding an organization that’s growing their core business at an exceptional pace, innovating for the future and having fun with good people while doing it is the holy grail, and fairlife has it. "
    Norm Baker
    Finance Director
  • “I absolutely love working for fairlife because of the positive values they have! In my time here I have been given many opportunities to move up within the plant and am treated as part of the family.”
    Nurul Yaminudin
    Warehouse Supervisor
  • “Over the past 7 years, I have had the opportunity to grow from a Processing Operator to my current position as a Packaging Coordinator. fairlife believes in better and shows it by caring for their employees while offering competitive pay and career advancement opportunities.”
    Leonarda Roma
    Packaging Coordinator
  • “First impressions are very important, and I felt very welcomed the first day I started training. The staff at the Coopersville facility made me feel like I was a valuable addition to the fairlife team."
    Chuck Passenier
    Warehouse Associate
  • "While our portfolio of brands is amazing, the people I work with every day is what I love. We operate small and big. We challenge the industry norms. We run when everyone else walks. It’s a dynamic culture."
    Nina Johnson
    Sr. Director, Strategic Revenue Growth Management
  • "I love that we're providing a healthy alternative for people who are lactose intolerant. I have family members who are lactose intolerant; I feel like I am doing a service to them!"
    Carlton Kirkpatrick
    Warehouse Associate
  • "It’s a place where I’ve grown and learned a lot, giving me the ability to move into my role as a Packaging Technician. The people here are positively great teammates and the heart of what makes fairlife the place it is."
    Katie Sanger
    Packaging Technician
  • “fairlife is fast-paced, exciting, and growing quickly! This company is all in on innovation, and the support I’ve gotten for my own ideas has been incredible. We truly live out our credo of better values.”
    Lauren Knight
    Communications Manager

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fairlife, LLC is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, national origin, gender, age, disability, veteran status, or any other category protected by law. All qualified applicants and employees will be given equal opportunity. Selection decisions are based on job-related factors.

In addition to its nondiscrimination commitment, the Company will also provide reasonable accommodation of qualified individuals with known disabilities unless doing so would impose an undue hardship on the Company. If you have a disability and would like to request accommodation in order to apply for a position with us, please email [email protected]