Brand Manager

company information

fairlife, LLC is a Chicago-based dairy company that creates great-tasting, nutrition-rich and value-added products to nourish consumers.

With more than $1B in annual retail sales, fairlife’s growing portfolio of delicious, lactose-free, real dairy products includes: fairlife® ultra-filtered milk; Core Power® High Protein Shakes, a sports nutrition drink to support post-workout recovery; fairlife® nutrition plan™, a nutrition shake to support the journey to better health.

A wholly owned subsidiary of The Coca-Cola company, fairlife, LLC has been recognized by both Fast Company and Nielsen for its industry leading innovation.

The company is driven by its values of caring for people, the animals that supply us with milk, and the planet. By providing nourishing products, implementing stringent care standards for animals, and stewarding efficient operations and responsible packaging, fairlife, LLC puts a focus each day on making a positive impact for all. 

To learn more about fairlife and its complete line of products, please visit fairlife.com.

job purpose:

This highly motivated individual will be responsible for the development and execution of set strategies across a wide variety of areas including positioning, creative development, product, packaging, and innovation for one of our biggest brands: Core Power.

responsibilities

• Lead the development and execution of consumer marketing plans
• Lead agencies in the development and execution of marketing plans
• Support development of key innovation and renovations
• Partner with key stakeholders in development of financial plans and budget
• Thought leader in development of consumer research
• Lead development and tracking of key brand KPIs
• Develop creative/design briefs and provide constructive feedback to partners through launch
• Partner with commercial teams in developing of packaging, pricing, promotion and channel plans

skills/qualifications required

• Bachelor’s Degree in Marketing, Advertising or related field required
• Master’s Degree / MBA strongly preferred
• 5+ years’ experience in brand or product management
• Strong project management skills
• Exceptional verbal, written and report presentation abilities
• A clear understanding of general marketing principals
• Strong analytical skills
• Ability to work in a fast-paced, entrepreneurial environment

position location:  Chicago, IL (HQ)

reports to: Senior Marketing Director

travel requirements: <10%

fairlife, LLC is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. All qualified applicants and employees will be given equal opportunity. Selection decisions are based on job-related factors.

In addition to its nondiscrimination commitment, the Company will also provide reasonable accommodation of qualified individuals with known disabilities unless doing so would impose an undue hardship on the Company. If you have a disability and would like to request accommodation in order to apply for a position with us, please email [email protected].